Inward Strategic Consulting Announces 2012 Boston Employee Brand
Engagement Summit at Seaport Hotel Boston on December 10
BOSTON, Nov. 27, 2012 /PRNewswire/ -- Inward Strategic
Consulting, www.inwardconsulting.com, a leading brand engagement
consulting firm, announces its second Employee Engagement
Summit, to be held at the Seaport Hotel Boston in Boston, MA on December
10, from 8:00 a.m. - 12:30
p.m. The summit will focus on exploring the emerging field
of internal branding and employee engagement.
(Logo:
http://photos.prnewswire.com/prnh/20120529/NE14977LOGO )
"The foundation of a successful company lies in its employees
and their alignment to the organization's culture, strategy, and
brand promise," said Yash Chitre,
Vice President at Inward Strategic Consulting. "Alignment between
the HR and marketing professionals is the solution to make this
happen within the company. Attendees will learn first-hand how some
of the biggest brands have done it successfully looking inside
their organizations."
At the event, Inward will discuss why employee engagement and
internal alignment is vital to the success of a company, and
illustrate through speakers and examples how this alignment leads
to higher growth, better margins, lower turnover, higher
productivity, and greater customer loyalty and retention. Inward
will also outline its proprietary, copyrighted approach to creating
alignment between a company's external and internal branding
activities, a cultural shift within an organization where the
employees become more customer and more business focused. Speakers
include:
- Allan Steinmetz, CEO and Founder of Inward Strategic
Consulting, will build the business case for employee engagement
and engaging your employees around your brand promise.
- Rick DeMarco, West Coast Managing Director at Inward
Strategic Consulting and former Director of Internal Brand
Alignment at HP will discuss internal brand alignment at HP.
- Eric Sinoway, President and Co-Founder of Axcess
Worldwide and author of Howard's Gift will speak about the Calculus
of Culture. Howard's Gift is a current best seller on Amazon
and was recently featured on CNN.
- Arun Sinha, Senior Faculty Fellow at Yale School of
Management & Former CMO Zurich Financial will discuss his work
at Zurich Financial.
Chitre, who will serve as the summit moderator, adds, "To be a
leader in today's marketplace, one cannot depend on improving brand
awareness and preference alone, but on how aligned an organization
is with its company's values, vision, and brand and promise among
customers and employees."
"We are thrilled to announce that Harvard Professor,
Howard Stevenson, a mentor of author
and speaker, Eric Sinoway, and the
inspiration for Howard's Gift, will speak at the summit," stated
Steinmetz. "Stevenson has been and continues to be a towering
figure at Harvard Business School: the
man who literally defined entrepreneurship and taught thousands of
the world's most successful professionals."
Space is limited, so early registration is recommended. The
registration fee is $79 for members
and $99 for non-members, and includes
a continental breakfast. To register for the event, please click
here. For questions about the agenda, please contact Toni Gemper at
inwardsummit@inwardconsulting.com. Additional conferences in this
series will take place in Chicago,
New York, and Dallas.
About Inward Strategic Consulting
Inward Strategic
Consulting, a leading brand engagement consulting firm for more
than 15 years, specializes in vision, mission and values, team
alignment, internal branding, change communications, external
branding and communications planning. Inward offers full-service
marketing intelligence and research that bridges the gap between
strategic consulting firms and traditional
advertising/communications companies. Inward believes that a
company's brand and its products should be a reflection of the
behavior of the people who work there and the customer experiences
they provide. Inward helps companies such as Walmart, HP, Fidelity
Investments, Pitney Bowes, Oxfam, Zurich Financial Insurance, and
Ericsson, align their employee's behavior and attitudes with brand
promises and values so that they provide positive customer
experiences. For more information, please visit
www.inwardconsulting.com.
SOURCE Inward Strategic Consulting