The Jersey Shore's Ronnie Magro Partners With Electus and Hatch
Labs to Launch BroDown
NEW YORK, Nov. 27, 2012 /PRNewswire/ -- MTV's
Jersey Shore cast member, Ronnie
Ortiz-Magro, announced the release of his BroDown app, a
fun and Ronnie-approved way to exercise and motivate friends to
stay in shape.
This new app allows users to challenge their friends and others
around the world to see who can do the most continuous
push-ups. The more users win, the higher up on the leader
board they climb and the stronger they become. Eventually
users can climb up to "Meatball", "GTL Bro", "Gorilla", and "Team
Ronnie" status, all of which are popular Jersey Shore lines.
Through the app users can record themselves doing as many
consecutive push-ups as they can and keep track of their
progress. Users can also share this app through Facebook and
Twitter to challenge their friends.
"Fitness is important to me and I wanted to be a part of
something that really motivates people," said Ronnie. "When I
partnered with the tech team behind BroDown, I knew it was the
right fit. I'm challenging everyone to download the app, get
stronger, get your friends and family involved and show the world
how many push-ups you can actually do."
Not only can users compete against friends and "Ronnie's Crew",
but they can access Ronnie's Shore Store to boost their swag.
This app is available on iTunes today.
"It's a great way to show everyone that you're a real Gorilla
and check out the competitions."
The BroDown app can be purchased on iTunes and is also available
at www.brodown.com for $0.99.
About Hatch Labs
Hatch Labs is a technology sandbox building mobile startups.
With the investment and resources from IAC and Xtreme Labs, Hatch
start-up teams rapidly prototype new applications and services to
best serve the evolving world of mobile. Hatch Labs companies
leverage the vast network of IAC, which includes Ask.com,
Dictionary.com, CityGrid Media, Match.com, and others, and Xtreme
Labs whose client list includes household name brands such as CBS
Sports, Evite, Groupon, NBA, and Polaroid. Visit our hatchlings at
http://www.hatchlabs.com.
About Electus
Electus is the first integrated multimedia entertainment studio
to unite producers, creators, advertisers and distributors under
one roof and produce all forms of content for distribution across a
variety of platforms around the world. Headed by Ben Silverman in partnership with IAC [NASDAQ:
IACI], the company connects advertisers, distributors and content
creators early on in the development process, enabling marketers
and advertisers to be a true partner in campaigns and content
creation. Electus International, the global distribution arm of
Electus, is responsible for all international sales and
distribution for Electus' programming and its studio partners as
well as programs and formats from other well-known 3rd party
providers. For more information on Electus, visit
www.electus.com.
Media contact:
Justine Sacco
(212) 314-7326
Justine.sacco@iac.com
SOURCE Electus; Hatch Labs