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The Jersey Shore's Ronnie Magro Partners With Electus and Hatch Labs to Launch BroDown

Date : 11/27/2012 @ 7:30PM
Source : PR Newswire (US)
Stock : Iac/Interactivecorp (MM) (IACI)
Quote : 66.33  -0.87 (-1.29%) @ 5:30AM
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The Jersey Shore's Ronnie Magro Partners With Electus and Hatch Labs to Launch BroDown

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The Jersey Shore's Ronnie Magro Partners With Electus and Hatch Labs to Launch BroDown

NEW YORK, Nov. 27, 2012 /PRNewswire/ -- MTV's Jersey Shore cast member, Ronnie Ortiz-Magro, announced the release of his BroDown app, a fun and Ronnie-approved way to exercise and motivate friends to stay in shape.

This new app allows users to challenge their friends and others around the world to see who can do the most continuous push-ups.  The more users win, the higher up on the leader board they climb and the stronger they become.  Eventually users can climb up to "Meatball", "GTL Bro", "Gorilla", and "Team Ronnie" status, all of which are popular Jersey Shore lines.

Through the app users can record themselves doing as many consecutive push-ups as they can and keep track of their progress.  Users can also share this app through Facebook and Twitter to challenge their friends. 

"Fitness is important to me and I wanted to be a part of something that really motivates people," said Ronnie. "When I partnered with the tech team behind BroDown, I knew it was the right fit. I'm challenging everyone to download the app, get stronger, get your friends and family involved and show the world how many push-ups you can actually do."

Not only can users compete against friends and "Ronnie's Crew", but they can access Ronnie's Shore Store to boost their swag.  This app is available on iTunes today.

"It's a great way to show everyone that you're a real Gorilla and check out the competitions."

The BroDown app can be purchased on iTunes and is also available at www.brodown.com for $0.99.

About Hatch Labs

Hatch Labs is a technology sandbox building mobile startups. With the investment and resources from IAC and Xtreme Labs, Hatch start-up teams rapidly prototype new applications and services to best serve the evolving world of mobile. Hatch Labs companies leverage the vast network of IAC, which includes Ask.com, Dictionary.com, CityGrid Media, Match.com, and others, and Xtreme Labs whose client list includes household name brands such as CBS Sports, Evite, Groupon, NBA, and Polaroid. Visit our hatchlings at http://www.hatchlabs.com.

About Electus

Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world. Headed by Ben Silverman in partnership with IAC [NASDAQ: IACI], the company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be a true partner in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. For more information on Electus, visit www.electus.com.

Media contact:

Justine Sacco
(212) 314-7326
Justine.sacco@iac.com

 

SOURCE Electus; Hatch Labs

Copyright 2012 PR Newswire



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