Tecate Returns As Sponsor Of Fourth Pacquiao Vs. Marquez Showdown
To Help Adult Boxing Fans Celebrate Caracter
NEW YORK, Nov. 30, 2012 /PRNewswire/ -- Tecate, cerveza
con caracter, will join boxing fans worldwide on December 8 to witness the fourth installment of
the epic rivalry between two of boxing's biggest stars –
Manny Pacquiao and Juan Manuel Marquez. A longtime supporter of
marquee boxing events and primary sponsor of the blockbuster HBO
PPV card, Tecate is launching a variety of promotions and offers to
ensure that fans 21 and older have all they need to cheer for their
favorite boxer from home or live at the MGM Grand in Las Vegas.
Amongst these, Tecate is giving qualifying adults the
opportunity to receive up to $50 back
by mail with the purchase of the HBO PPV event and Tecate or Tecate
Light product (where legal). The exact rebate amount and beer
purchase which may be necessary varies by state, but fans can visit
the "Cupon Caracter" tab on www.Facebook.com/TecateBoxing to
review details, eligibility requirements and download the necessary
forms.
"As Pacquiao and Marquez face off for the fourth time, it was
important for Tecate to not only help fans over 21 to celebrate the
boxers' incredible determination, strength and caracter, but
to recognize that our consumers exhibit these same attributes in
their daily lives. Through our special offers, events and contests
in the weeks leading up to the fight, we hope to do just that,"
said Felix Palau, vice president of
marketing for Tecate. "Tecate has supported the last three
Pacquiao-Marquez events in the historic series, and we are honored
to be part of the celebration once again as the primary sponsor of
the December 8 card."
Tecate will also ensure that fans in Las Vegas have a boxing experience full of
caracter by hosting contests at retail to give eligible
adults the opportunity to win access to exclusive experiences, such
as fight week events (including press conferences and weigh-in),
Tecate VIP pre-party, tickets to the fight, and tickets to PPV
closed circuit parties.
On fight night, the brand will be hosting the Tecate K.O. Boxing
Club, the ultimate pre-party event in Las
Vegas, to further build excitement among fans 21 and
older. VIP guests and winners of retail promotions will have
the opportunity to meet legendary boxers Mike Tyson and Sugar Ray
Leonard, boxing superstar Sergio
Martinez and champion Brandon
Rios.
Additionally, thousands of thematic posters, collectible cards
featuring Pacquiao and Marquez boxing stats, and instant coupons on
viewing party essentials will help build anticipation for the fight
at retail stores across the U.S. (where legal). In addition, Tecate
will help build buzz around the fight by placing tailored ads with
images of Pacquiao and Marquez and the product on Las Vegas taxi tops, inside the MGM Grand and
on the wall banner outside the hotel.
As always, the Tecate Boxing Facebook page
(www.Facebook.com/TecateBoxing) will be kept updated with the
latest news, photos and videos related to the fight, providing fans
with the perfect platform con caracter to share their
opinions and predictions on the fight results.
For additional details on Tecate's sponsorship of Pacquiao v.
Marquez IV or to speak with a Tecate representative about the
brand's long-time support of boxing, please contact FORMULATIN at
(212) 219-0321. For eligibility details and regulations surrounding
the mail-in rebates and other offers, "like" us on Facebook,
www.Facebook.com/TecateBoxing and visit the "Cupon Caracter"
Tab.
About HEINEKEN USA
HEINEKEN USA Inc., the nation's
premier beer importer, is a subsidiary of Heineken International
BV, which is the world's most international brewer. European brands
imported into the U.S. include Heineken Lager, the world's most
international beer brand; Heineken
Light; Amstel Light, a leading imported light beer brand;
Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic
brew. HEINEKEN USA is also the
exclusive USA importer for the
Tecate Franchise, Dos Equis Franchise, Sol, Indio, Carta Blanca and
Bohemia brands from Mexico. For a
safe ride home, download the HEINEKEN USA -sponsored Taxi Magic™ application from
your smartphone at taximagic.heineken.com. Please visit
www.EnjoyHeinekenResponsibly.com.
SOURCE Tecate