OfficeMax.com Ranked #1 In Shopping Speed, Performance During
Busiest Shopping Week Of The Year
NAPERVILLE, Ill., Nov. 30, 2012 /PRNewswire/ --
OfficeMax® Incorporated (NYSE:OMX), a leader in office
supplies, technology and services and the nation's 12th
largest retailer online1, was ranked the #1 top
performing website for speed of online transactions among U.S.
online electronics retailers during the busiest shopping week of
the year by Keynote®, the global leader in Internet and
mobile cloud testing & monitoring.
For the shopping week ending November 25,
2012, which included Thanksgiving and Black Friday, OfficeMax.com was
ranked #1 on the Keynote Online Retail Web Transaction Performance
Index – Electronics2. The index measures the speed of
going to a selected retail electronics site to search for an item,
adding it to the shopping cart, and proceeding to check out without
logging on to an account.
"At OfficeMax, our goal is to build deeper relationships with
our customers that drive long-term brand loyalty," said
Jim Barr, OfficeMax executive vice
president and chief digital officer. "Delivering an excellent
online shopping experience for our customers is absolutely
essential to building those relationships. So, we're very pleased
to receive Keynote's validation of our site performance."
"The Keynote ranking further substantiates what we've been
observing and hearing from our customers – that our ongoing site
improvements have led to a more intuitive, faster and more
enjoyable online shopping experience," added Randy Burdick, OfficeMax executive vice
president and chief information officer.
The top performance ranking is the result of ongoing website and
search engine upgrades that OfficeMax.com started rolling out
earlier this year to help customers shop faster, with more accurate
search and recommendation results for a more convenient online
shopping experience. Since the upgrades, OfficeMax.com has
experienced increases in both conversion rate and customer
satisfaction around site navigation, which has allowed customers to
view more products with fewer searches, validating that consumers
are finding the products they want with less effort.
"Keynote's mobile and web performance indices are the gold
standard in the industry for over 15 years," said Daniel C. Berkowitz, senior director of
corporate communications at Keynote. "Page download speed is a
critical and integral part of delivering an optimal experience; one
that delights customers and builds repeat business. Keynote
congratulates and commends OfficeMax on ranking number one in speed
during the week including Black Friday, no easy feat due to
tremendous site traffic. OfficeMax should feel quite proud of this
significant achievement."
OfficeMax.com also saw a seven-point rise in customer
satisfaction for the promotional period of Thanksgiving through Cyber Monday3
since the same period last year, with the biggest increases
recorded in site performance, product description and price.
The ongoing site upgrades are among many ongoing improvements to
OfficeMax's e-commerce platforms to improve the customer shopping
experience and build brand loyalty.
About OfficeMax
OfficeMax Incorporated (NYSE: OMX) is a leader in integrating
products, solutions and services for the workplace, whether for
business or at home. The OfficeMax mission is simple: We
provide workplace innovation that enables our customers to work
better. The company provides office supplies and paper,
in-store print and document services through OfficeMax ImPress®,
technology products and solutions, and furniture to businesses and
consumers. OfficeMax consumers and business customers are
served by approximately 29,000 associates through OfficeMax.com;
OfficeMaxSolutions.com and Reliable.com; more than 900 stores in
the U.S. and Mexico; and direct
sales and catalogs. OfficeMax has been named one of the 2012
World's Most Ethical Companies, and is the only company in the
office supply industry to receive Ethics Inside®
Certification by the Ethisphere Institute. To find the
nearest OfficeMax, call 1-877-OFFICEMAX. For more
information, visit www.officemax.com.
All trademarks, service marks and trade names of OfficeMax
Incorporated used herein are trademarks or registered trademarks of
OfficeMax Incorporated. Any other product or company names
mentioned herein are the trademarks of their respective
owners.
1Internet® Retailer Magazine
2012 Top 500 list.
2For the Index, Keynote takes measurements
from the 10 largest U.S. metropolitan areas (Boston, Chicago, Dallas, Detroit, Houston, Los
Angeles, New York,
Philadelphia, San Francisco, and Washington, D.C.) on high-speed links attached
to key points on the largest U.S. Internet Service Provider (ISP)
backbones. The category focuses on the Electronics vertical in the
online retail industry.
3 As reported by Foresee.
OfficeMax Media Contact
Nicole Miller
630.864.6069
SOURCE OfficeMax Incorporated