CHARLOTTESVILLE, Va.,
Dec. 3, 2012 /PRNewswire/
-- ExploreLearning, a division of Cambium Learning Group, Inc.
(Nasdaq: ABCD), announced that students have now solved over one
billion addition, subtraction, multiplication and division facts
using Reflex. ExploreLearning Reflex is a research-based program
that uses the allure of challenging and exciting games to get
students engaged and working at peak performance in developing
instant recall of math facts.
Reflex launched in April 2011,
just 20 months ago, but is already being used by hundreds of
thousands of students in all 50 states.
"Reflex is succeeding in solving the problems associated with
math fact fluency in this country," says Paul Cholmsky, vice president of research and
development at ExploreLearning. "Times table drills, flashcards and
timed worksheets are not only boring, they also don't work very
well for many students. As a result, these students might decide
they aren't 'good' at math. Reflex is playing a part in reversing
that trend, helping students across the country confidently master
over a million new facts a week, while having a great time doing
it."
Behind the games is a combination of sophisticated technology
and pedagogy that stems from R&D that ExploreLearning began in
2004 under a series of National Science Foundation Small Business
Innovation Research grants. Reflex is the company's first product
based on this research, which explored how games and simulations
can serve as new kinds of sensors. These sensors enable new types
of pedagogically-relevant behaviors to be data mined, monitored,
and analyzed.
Embedding these sensors within a series of interactive online
learning experiences enables detailed information about individual
progress to be collected on a large scale. This rich data can
then be analyzed and used to drive optimization of the learning
system. Students have now mastered over 21 million facts
using Reflex, and ExploreLearning continues to evolve and improve
the system's instructional logic with each day's new data.
Pairing this innovative software system with highly-engaging
games has been the other factor in the product's runaway
success.
Cholmsky says, "Students enjoy Reflex so much, they even choose
to use the system in their free time. We've studied many schools
where Reflex is assigned as homework, say, three times a week, and
students go well beyond that, regularly logging on five, six or
even seven days a week to play games and work on their fact
fluency. Teachers are happy when the class average is to do
more homework than assigned! And we get fan mail every day
from students, parents, teachers and administrators."
About ExploreLearning
ExploreLearning develops
online solutions to improve student learning in math and science.
ExploreLearning currently has two products: Gizmos, the
world's largest library of interactive, online simulations for math
and science in grades 3-12; and Reflex, the most powerful solution
available for math fact fluency development. Gizmos and Reflex
bring research-proven instructional strategies to classrooms around
the world. ExploreLearning is a Charlottesville, VA-based business unit of
Cambium Learning Group, Inc. [Nasdaq:ABCD] based in Dallas, TX. For more information about Gizmos,
please visit http://www.explorelearning.com.
For more information about Reflex, please visit
http://www.reflexmath.com.
Investor Contact:
Chris
Cleveland
Investor Relations
Cambium Learning Group, Inc.
214-932-9474
chris.cleveland@cambiumlearning.com
Media Contact:
Julia
Given
VP Marketing
ExploreLearning
434-293-7043 ext. 223
julia.given@explorelearning.com
SOURCE ExploreLearning; Cambium Learning Group, Inc.