TCBY Gears Up For 2013 As It Announces Boston As A Priority Market
And Looks To Open Its First Self Serve Frozen Yogurt Store In The
Area
BOSTON, Dec. 3, 2012
/PRNewswire/ -- Everything seems to be turning up Peaches and Cream
for the frozen yogurt industry leader, TCBY. Having already
exceeded 2012 franchise growth expectations thanks to its new self
serve frozen yogurt operating model, TCBY is now focusing on key
markets across the US for continued franchise growth in 2013.
The brand is looking to make next year a banner year as it looks to
Boston as a priority market for
its continued expansion, and plans to introduce to the area its
exciting new self serve frozen yogurt store design. On top of a new
design, TCBY continues to lead the frozen yogurt industry by
delivering first-to-market innovations, including Greek Fro-Yo and
its previous launch of Super Fro-Yo, which was recognized by
Prepared Foods Media for its "Excellence in Innovation" award.
"It's such a refreshing time to be part of TCBY," explains
Tim Casey, CEO of TCBY. "We
have been hard charging, but thoughtful in our growth, product
development, marketing and franchise support in the last eighteen
months and have garnered the type of momentum this brand
deserves."
New Store Design
With a distinct color palette and welcoming social lounge, the
new self serve store design boasts a clean and modern design with
smart functionality for both consumers and employees. Upon
entering the store, customers will find approachable soft serve
machines that boast rotating nonfat, 98 percent fat free, no sugar
added frozen yogurt options, and dairy-free sorbet, as well TCBY's
latest innovation Greek Fro-Yo. Self serve pricing is done by
weight per ounce.
Growth in the Boston Market
While TCBY has no plans to move away from national or
international growth, its local market strategy offers a more
exhaustive, strategic approach to growth that should yield higher
store concentration in key markets, which the company believes is
good for its franchisees. Today, TCBY is announcing that it
has set its sights on the Boston
area, where it looks to grow the market by 15 to 25 self serve
stores in the next three to five years. It's no secret that
Boston loves its fro-yo and has
supported both national and local brands for some time, including
TCBY. With encouraging research which points to an abundance
of those who fall into the brand's demographic, TCBY believes the
favorable competitive environment will lend to its success.
After an in-depth exploration, the brand also found that the self
serve frozen yogurt market is not overbuilt which would allow
room for brands like TCBY to enter the market, and analysis has
shown that the Boston metro area
can support up to 25 new self serve locations.
Adds Casey, "We see Boston as
one of a number of strategic growth markets for franchise
development. To date, consumer adoption and enthusiasm for
self serve has exceeded our expectations and new and existing
franchise interest has run parallel with that excitement. Package
that with what we have invested into the food science of our
fro-yo, giving our R&D team the chance to distance itself from
the category with innovations like the healthiest frozen yogurt in
the market place, Super Fro-Yo, and the first-to-market Greek
frozen yogurt, and it's paying dividends for our brand and our
partners."
About TCBY
Based in Broomfield, CO, TCBY,
The Country's Best Yogurt has been a frozen yogurt innovator from
the day its first shop opened in Little
Rock, Arkansas in 1981. Ever since, the great-tasting,
low-fat frozen yogurt concept has received an enthusiastic response
from an increasingly health-conscious public. TCBY boasts the
industry's healthiest traditional frozen yogurt choice, Super
Fro-Yo, the 2011 Prepared Foods Excellence in Innovation award
winner, as well as the industry's first-to-market Greek frozen
yogurt option. With more than 650 locations in the United States and internationally, TCBY
has long been a healthier alternative for consumers looking for a
treat or snack. To learn more check out
www.TCBY.com.
SOURCE TCBY