UN Kicks Off Global Youth Forum in Bali, Indonesia: 2,000 Youth
Delegates Empowered to Re-Set Priorities for the UN
- Introduces the mPowering Mobile Platform
™: Five-Year Initiative Brings Together Youth,
Music and Mobile Technology to Drive 100 Million
Actions
- A-list Global Artists Avicii and Agnes
Monica to Perform, Timbaland Named First-Ever
Producer-In-Residence For the mPowering Mobile Platform
BALI, Indonesia, Dec. 4,
2012 /PRNewswire/ -- United Nations — Today 2,000 young people
representing over 126 nations joined forces with global artists,
nonprofits, corporate and government leaders, to debut the
mPowering Mobile Platform, a first-ever, entertainment-driven
program empowering youth with information and access to education,
job and health resources, delivered directly through their mobile
phones. The announcement was made at the start of the ICPD Global
Youth Forum where thousands of youth will participate in person,
online and through social media to influence the UN agenda on
health and reproductive rights, education, employment and civic
participation. Timbaland, the platform's first-ever
Producer-In-Residence, Avicii, and Agnes Monica (a.k.a., AGNEZ MO), will be on-site
to support the conference and perform on December 6th to close the 3-day event.
Young people, who constitute 43% of the world's population of 7
billion and growing, (in some countries, such as Brazil, Nigeria and Tanzania, the number is as high as 60%) face
the greatest challenge in a fast changing world. Yet they can be an
innovative source of solutions to these challenges—if engaged and
motivated.
The mPowering Mobile Platform recognizes this potential by
harnessing the power of music to captivate and inspire today's
young people to take action alongside organizations that
specifically work to improve global issues.
"Today's young people are not only the leaders of our future,
they are our leaders today," said Kwabena
Osei-Danquah, Executive Coordinator for ICPD Beyond 2014.
"Our world nurtures so many talented, creative, educated people. We
have never been so well equipped and interconnected to respond
to global challenges. We are truly part of a global community,
where actions taken in one country or region can have an immediate
impact on other parts of the world."
To join the initiative, youth will download a free mobile
application through which they will connect with their peers around
the world, share their stories, stream exclusive songs by
participating artists and producers-in-residence, discover
information on the issues most important to them, and explore a
database of non-profit organizations in their regions to seek help
or to volunteer anywhere in the world. Over the next five years,
the campaign will feature hundreds of artists at more than 40
events around the world, and will also feature a Mobile Recording
Studio bus, where musical content will be created by global artists
and integrated into an app in real-time.
"With youth delegates gathering from around the world at the
Global Youth Forum, we'll collect priceless feedback necessary to
create the mobile legacy that is the mPowering Mobile Platform,"
said Jeff Martin, CEO and co-founder
of Tribal Brands. "It's the voices of these young leaders amplified
that will drive real-world change, one action at a time."
The mPowering Mobile Platform will be officially launched on
February 8th, 2013 during Grammy Week
in Los Angeles. For more
information visit www.facebook.com/mPoweringAction and
@mPoweringAction on Twitter.
About ICPD Beyond 2014
ICPD Beyond 2014 is a mandated review of the Programme of Action
that was agreed by the United Nations member states who attended
the International Conference on Population and Development (ICPD)
in 1994. The ICPD was a watershed event that made clearly evidenced
Iinks between population dynamics and human rights and placed the
empowerment of women and young people at the heart of the global
development agenda. The ICPD review process will assess progress,
gaps and new challenges in achieving the goals of the Programme of
Action through process which engage all stakeholders including
governments, civil society and youth. For more information about
ICPD Beyond 2014 visit icpdbeyond2014.org, for information
specifically related to the ICPD Global Youth Forum visit
icpdyouth.org.
About Avicii
Beginning his career at 18, Avicii has had greater success at 22
than most could hope for in a lifetime. With chart-toppers such as
Seek Bromance, My Feelings For You, Fade into Darkness,
Silhouettes, and LE7ELS, Avicii has since 2008 risen from bedroom
music-maker to international superstar. Kicking 2012 off with his
unique 'House for Hunger' tour, Avicii and his manager Ash
Pournouri personally donated $1M to
the organization 'Feeding America,' by doing a not-for-profit
27-stop tour in the U.S. Additional information about Avicii can be
found at: http://www.avicii.com.
About Timbaland
For more than 20 years, Timothy "Timbaland" Mosley's innovative
sound has redefined how the world experiences music. As the most
sought after producer with multi-platinum collaborations with
hundreds of artists including Justin Timberlake, Elton John, Keith
Urban, Missy Elliott,
Madonna, and Jay-Z, Timbaland is the number one producer in the
world. Acclaimed as Billboard Magazine's Song Writer of the Decade (2011) and
multi-Grammy Award winner, Timbaland is a global icon surpassing
time and genre.
About Agnes Monica (a.k.a.,
AGNEZ MO)
After rising to stardom at the age of 6, Indonesian singer
Agnes Monica (a.k.a., AGNEZ MO) has
made a name for herself as an award-winning, multi-platinum singer
and highly acclaimed actress. With eight albums and commercial
success throughout the globe, Agnes awards include: 10 Anugerah
Musik Indonesia Awards, seven Panasonic Awards, four MTV Indonesia
Awards, three Indonesia Kid's Choice Awards, and seven JpopAsia
International Music Awards.
As the face of Olay for Southeast
Asia, and the spokesperson for Honda in the region, Agnes'
branded slogan, "Dream, Believe, and Make it Happen" became the
campaign for the US Embassy's 2011 cultural conference. Agnes is an
ambassador of MTV EXIT to combat human trafficking, the regional
icon for Anti-Drugs Movement appointed by DEA and IDEC Far East
Region, and was recently appointed as the ambassador of
Intellectual Property Rights 2012 by Ministry of Justice and Human
Rights Indonesia.
Agnes broke into the international music scene through
collaborations ranging from American R&B Singer Keith Martin to
Latin heartthrob Christian Chavez,
recently recorded a duet with Grammy Award winner, Michael Bolton, and is in the process of working
on an English studio album with Timbaland and other renowned
producers/collaborators.
FOR MORE INFORMATION PLEASE CONTACT:
Edelman:
North America: Tyler Spalding, Tel.: +1.202.412.8808, Email:
tyler.spalding@edelman.com
Asia: Arie Rukmantara, Tel.: +62
21 721 59000, Email: arie.rukmantara@indopacedelman.com
Europe: Virginie Serre, Tel.: +33 15 66 97 500, Email:
Virginie.Serre@edelman.com
South America: Agustina Mikulka, Tel. +54 11 4315-4020, Email:
agustina.mikulka@edelman.com
Brazil: Giovana Lerda, Tel.: + 55 21 2507-7788. Email:
Giovana.Lerda@edelmansignifica.com
Tribal Brands:
North America: Jason Taylor, Tel.: +1.925.895.0090, Email:
jt@tribalbrands.com
Asia: Jette Speights, Tel.: +1.415.385.8829, Email:
jette@tribalbrands.com
Timbaland:
Monique Idlett-Mosley, Tel.:
+1.305.389.1082, Email: monique.idlett@mosleymusicgroup.net