Gaiam Launches Beginning Yoga With Chrissy Carter - An Introductory
DVD For The Yoga Novice
NEW YORK, Dec. 4, 2012 /PRNewswire/ -- Gaiam, Inc., the
leading distributor of lifestyle media, announced today the release
of Beginning Yoga with Chrissy
Carter. This new DVD introduces yoga in an accessible format
that provides a basic foundation for true beginners.
In Beginning Yoga, Carter demystifies and simplifies yoga,
providing detailed explanations of the poses and breaking down and
reinforcing movements through continuous repetition. In addition to
introducing the poses, Carter instructs viewers on how to connect
their breath with the movements, one of the most important aspects
of yoga.
"Many people are intimidated to go to their first class because
they are unfamiliar with yoga," says Carter. "I created this DVD
with Gaiam because I felt there was a real need to provide a
beginner's yoga tutorial that offered a clear, basic understanding
of the fundamentals that would allow them to get started and
experience the many benefits of yoga for themselves."
While designed for beginners, the DVD can benefit practitioners
of any level. With a strong focus on alignment principles, those of
a more intermediate or advanced level can practice with Beginning
Yoga in order to help refine their alignment, strengthen and
prepare for harder poses, and reinforce areas that may have been
originally overlooked.
In addition to the easy to follow routine, Beginning Yoga also
teaches viewers traditional Sanskrit terms often used in yoga
classes, along with their English translations. Carter explains
these words as they are superimposed on the screen, providing a
visual and audible introduction and helping them to build
confidence in their pronunciation of these terms in advance of
their first class.
"We are so excited to work with Chrissy and offer a true
'beginner's guide' to yoga for all of those who are new to the
practice," says Bill Sondheim, president of Gaiam. "There are
levels to being a beginner, and in this practice, we provided
instruction for those who have never done yoga. We are
confident that Chrissy's relatable approach to yoga will be
inviting to those unfamiliar with the practice and will be an
educational and enjoyable first step in making yoga a valuable part
of their lives."
Beginning Yoga with Chrissy
Carter features three 20-minute routines that can be done
individually or combined for a complete 60 minute program. The
practices include:
- Connect (20 minutes) – Transition from a hectic day to a
calm inner focus. This practice begins with the concept of linking
breath to movement as Carter introduces fundamental yoga poses and
mini sequences.
- Energize (20 minutes) – Builds on skills acquired
in the first program and introduces sun salutations and other
sequences. The goal of this program is to energize, detoxify, and
increase flexibility, and as the flow increases, so will the
calorie burn.
- Strengthen (20 minutes) – Build the strength necessary
to achieve more challenging poses as Carter takes viewers through
shoulder openers, preps for inversions and focused core work,
increasing strength and confidence to be prepared for the day.
Beginning Yoga with Chrissy
Carter has an approximate runtime of 60 minutes and a
suggested retail price of $14.98. The
DVD will be available beginning December 4,
2012 in stores nationwide and online at Amazon.com.
About Chrissy
Carter
Chrissy Carter
has been teaching yoga for 10 years. She is currently a senior
teacher, teacher trainer and anatomy teacher at YogaWorks in
New York. Chrissy is passionate
about teaching intelligent yoga with clarity and compassion and
believes in creating a space where students can practice
self-awareness without judgment. She is known for her ability to
demystify postures and yoga philosophy, encouraging her students to
live their yoga both on and off the mat. Chrissy has appeared
in Yoga Journal, The New York Times,
and Whole Living Magazine, and is a featured talent on
GaiamTV.
About GAIAM
Gaiam, Inc. (Nasdaq: GAIA) is a
leading producer and marketer of lifestyle media and fitness
accessories. With a wide distribution network that consists of over
60,000 retail doors, close to 15,000 store within stores, 5,600
media category management locations, a digital distribution
platform and more than 10 million direct customers, Gaiam is
dedicated to providing solutions for healthy and eco-conscious
living. The company dominates the health and wellness category and
releases non-theatrical programming focused on family entertainment
and conscious media. For more information about Gaiam, please visit
www.gaiam.com or call 1.800.869.3603.
Media Contact:
Lauren
Aboulessan
Krupp Kommunications
(212) 886-6710
LAboulessan@kruppnyc.com
SOURCE Gaiam Inc.