Aprimo Releases New High-Productivity Version of its
Industry-Leading Integrated Marketing Management Solution
INDIANAPOLIS, Dec. 4, 2012 /PRNewswire/ -- Aprimo®, a
Teradata company and a leader in cloud-based digital and integrated
marketing management, today introduced Aprimo Marketing Studio®
(AMS) 8.8, a new "high-productivity" version of its Integrated
Marketing Management (IMM) offering. As part of Aprimo's
industry-leading IMM suite, AMS 8.8 features dozens of enhancements
that make marketing processes and campaigns dramatically more
efficient and effective, enabling marketers to better engage with
customers and increase the value they provide to their
organizations.
AMS 8.8 is designed to improve productivity through fewer clicks
and streamlined data entry. It includes a wide variety of
enhancements to improve operational efficiencies and increase the
success rates of both digital and traditional marketing campaigns.
Significant updates have been incorporated into nearly every
Marketing Operations and Multi-channel Campaign Management module,
as well as the underlying platform that is the foundation for the
integrated suite.
AMS 8.8 features new installation and deployment tools designed
to make implementation, migration and upgrades faster and easier,
plus support for new languages including Simplified Chinese and
Brazilian Portuguese, adding to its global appeal. It also now
incorporates social media input via Aprimo's recently announced
Social Adapter, which enables marketers to capture customer
preferences based on data from social networks like Facebook,
thereby increasing opportunities for personalized customer
engagement.
"With the complexity of many of our customers' marketing
processes, adding flexibility and streamlining data entry can often
yield significant benefits for our customers in terms of
productivity and results," said Lisa
Arthur, chief marketing officer for Aprimo. "As a recognized
market leader in digital and Integrated Marketing Management, we've
made sure that AMS 8.8 reflects the priorities of our customers.
Whether they are using Aprimo for Workflow or Spend Management or
Digital Marketing or all of the above, we expect them to reap large
benefits from this release."
Key improvements in Aprimo Marketing Studio 8.8 include:
- More tailored, flexible and streamlined user experience
- Simplified data entry for common financial tasks
- Easier report creation and administration
- Enhanced visual navigation for large review documents
- Simpler configuration and management of Extended
Attributes
- More flexible e-mail content creation capabilities
According to a recent Gartner, Inc. report, "Marketing
organizations don't always think about process. However, the
growing complexity in the marketing organization makes it
imperative that companies document and define their marketing
processes and automate them. An understanding of executional,
operational and analytical processes, and how they relate to
technologies such as campaign management, MRM and marketing
performance management (MPM) is essential to marketing being able
to develop and automate processes that bring business value
(efficiency and effectiveness). IMM is how these processes and
technologies are brought together to support a closed-loop
marketing process for any initiative." (Source: Integrated
Marketing Management Aligns Executional, Operational and Analytical
Processes in a Closed-Loop Process, Published 10 April 2012, ID:G00207031)
Aprimo Marketing Studio 8.8 and all of Aprimo's IMM solutions
are available both on-premise and in the cloud on a global basis.
For more information, please visit
http://www.aprimo.com/Products.
About Aprimo
Aprimo is a leading provider of software
and services that advance the productivity and performance of
marketing organizations. We enable marketers to engage, lead and
perform by empowering conversations on new engagement channels,
enhancing internal collaboration, and improving marketing
performance and accountability. Aprimo's modular and on-demand
Integrated Marketing Management (IMM) solutions provide a global,
integrated marketing platform that can be broadly adopted across an
organization, letting companies balance creativity with a
data-driven approach and simplify the complexity of a rapidly
changing marketing environment. Hundreds of thousands of marketers
trust Aprimo to revolutionize their marketing, including over one
third of Fortune 100 companies and nearly one quarter of Global 100
companies. Aprimo, a Teradata company, is headquartered in
Indianapolis, Indiana, with
offices worldwide. For more information, call 1.317.814.6465 or
visit www.aprimo.com.
About Teradata
Teradata Corporation (NYSE: TDC),
Aprimo's parent company, is the world's leading analytic data
solutions company, focused on integrated data warehousing, big data
analytics, and business applications. Teradata's innovative
products and services deliver data integration and business insight
to empower organizations to make the best decisions possible and
achieve competitive advantage. For more information, visit
www.Teradata.com.
Media Contact:
Aaron Kellogg
Greenough Communications
617-275-6526
aprimo@greenoughcom.com
SOURCE Aprimo