Koss Launches Partnership With U.S. Olympic Skier Julia Mancuso
December 05 2012 - 10:00AM
Marketwired
Koss Corporation (NASDAQ: KOSS), the Milwaukee-based high fidelity
stereophone manufacturer and inventor of the world's first SP/3
stereophone in 1958, announced today that Julia Mancuso -- one of
the most decorated Olympic female downhill skiers ever -- will
begin a new partnership with the company.
Mancuso, a music lover who can be seen wearing headphones at
nearly every competition, broke into the World Cup of Skiing at age
15, and has since won more Olympic medals than any other U.S.
female in downhill events. She'll work with Koss to promote the
company's line of fitness and high-fidelity headphones to fans
worldwide. She joins fellow Olympic gold medalist and Koss
endorser, Dara Torres, as the company develops new products to
address the gap in quality headphones designed for women.
"Julia Mancuso is a great partner for our brand to work with,"
said Michael J. Koss, President and CEO of Koss Corporation. "She's
a world class athlete who millions of young people look up to.
She's also a music lover who has been challenged to find headphones
that meet her everyday needs, whether at the gym, at home, or on
the road. With Julia on board, along with Dara Torres, our goal is
to develop and promote headphones that serve the needs of today's
women."
Dubbed "Super Jules," by her U.S. Ski Team teammates, Mancuso's
accomplishments include a Gold Medal at the 2006 Winter Games in
the Giant Slalom, two Silver Medals in the 2012 Winter Games, seven
World Cup Championships and four podium finishes in the World
Championships of Downhill Skiing. Mancuso is an active
philanthropist, working most recently with High Fives, a non-profit
organization dedicated to raising money and awareness for athletes
who suffer life-altering injuries while pursuing their dreams in
the winter action sports community. She was also active in helping
start a campaign driven by skiers to support the 2011 Japan tsunami
relief.
"Growing up, music was always a huge part of my life and to this
day I don't go anywhere without my headphones," said Mancuso. "On
the slopes, music helps me get pumped up, and is also a calming
factor before any big race. Away from skiing, music inspires me
every day. To get a chance to work with a company like Koss that
shares a passion for music, and helping women find the right
headphones for our busy lives, is a dream come true."
As part of that effort, Koss and Mancuso will work on a number
of promotional programs over the coming years. One such promotion
involves a monthly Facebook giveaway that will begin today and run
through December.
During December, fans can win a wide variety of products from
Koss, including the Pro DJ 200, Porta Pro KTC, IL 200 KTC and
several RUK products. To learn more, visit
www.facebook.com/Koss.
The company will also work with Mancuso on future endeavors
including possible videos, event appearances and product
development leading into the 2014 Winter Olympic Games in Sochi,
Russia.
"We live to bring people like Julia closer to the music they
love. We understand that music is more than a nice distraction. It
is a place we go, a place that both inspires and motivates," Koss
said.
Since 1958, Koss has been dedicated to creating stereophones
that bring you closer to the music you love. To learn more about
Julia Mancuso and her work with Koss, follow her on Twitter
@JuliaMancuso, or on Facebook at www.facebook.com/JuliaMancusoUSA.
To join the community of True Believers in music, visit Koss at
www.koss.com.
Koss Stereophones Koss Stereophones has been headquartered in
Milwaukee, Wisconsin since 1958 and is known worldwide for its
high-fidelity stereophones and audio accessories. Koss Corporation
also offers digital audiophile compact disc recordings of American
orchestras on its Koss Classic Label.
Image Available:
http://www2.marketwire.com/mw/frame_mw?attachid=2172556
For more information: Matt Braun (414) 270-8350 Email
Contact
Koss (NASDAQ:KOSS)
Historical Stock Chart
From Feb 2024 to Mar 2024
Koss (NASDAQ:KOSS)
Historical Stock Chart
From Mar 2023 to Mar 2024