SAN
FRANCISCO, Dec. 5, 2012
/PRNewswire/ -- Ted Moser, a
senior-level strategist with expertise in profitable growth
strategies, particularly business model innovation and customer
offer design, has joined Prophet as a senior partner. He will be
based in the firm's San Francisco
office.
Prophet is a strategic brand and
marketing consultancy that helps its clients win by delivering
inspired and actionable ideas.
Ted has contributed to a number of business books on
business model innovation, including Value Migration, The Profit
Zone, and Profit Patterns, which he co-authored with Adrian Slywotzky. Ted has developed
methodologies for constructing innovative new business models,
optimizing risk/reward growth choices, and constructing valuable
corporate portfolios. He has extensive experience in testing
customer response to complex new offers, designing research that
reveals the drivers of B-to-B and B-to-C customer choice. Ted also
has significant expertise in addressing the organizational
requirements and implications of growth.
Ted has worked as a consultant ten years in the U.S.,
another ten years in Europe, two
years in Latin America, and has
worked extensively in Asia. He has
broad experience in a variety of business sectors, including IT and
medical technology (hardware, software, and services), media and
entertainment, and financial services. He has advised numerous
private equity and venture capital firms on their investments, and
has helped corporate clients make strategic
acquisitions.
As a member of Prophet's U.S. leadership team, Moser will
help Prophet continue to expand its abilities to undertake
multi-year, transformational work for large global clients. "Ted
has a proven track record for driving business, growing client
relationships, and directing talent development – all of which will
be advantageous as we move forward," said Michael Dunn, Chief Executive Officer of
Prophet.
"Ted brings a creative and commercial mindset to all he
does. In addition to his core marketing knowledge, he brings
significant expertise in organizational development and change
management, which will be beneficial to our clients as well as to
Prophet," said Dunn.
Ted began his consulting career at Corporate Decisions, a
growth strategy specialist spun off from Bain and Co., and led
Corporate Decision's European practice. After Corporate Decisions
was sold to Mercer Management Consulting, Ted led Mercer's US West
Coast practice and chaired its global intellectual capital
investments committee prior to joining
Prophet.
Ted serves on the Strategy Committee of the World Bank's
"Technology and Business Model Innovation" program for Financial
Services Inclusion, with a focus on the global adoption of
branchless banking and mobile money. He has spent nearly three
decades in the field of microfinance, helping to develop as CEO,
then Board Director, of one of the world's largest microfinance
networks.
Ted holds an MBA in marketing and strategy from the
Wharton Business School. While attending Wharton, Ted managed the
consulting services arm of the Wharton Small Business Development
Center. His undergraduate degree was earned in Political Science
from Wheaton
College. Ted and his family live in
East Bay of San
Francisco.
Prophet is a strategic brand and marketing consultancy
with offices around the world. It helps leading companies better
leverage their brands and marketing to grow and transform their
businesses. Prophet has worked with such preeminent
clients as BMW, Cisco, GE, McDonald's, Johnson and Johnson,
and Zurich Financial on a broad scope of projects in
its areas of expertise: brand, marketing, innovation, design,
digital, and analytics.
Media contact: Sally Saville
Hodge,
shodge@hodgemediastrategies.com;
773.325.9282.
SOURCE Prophet