SAN FRANCISCO, Dec. 5, 2012 /PRNewswire/ -- Ted Moser, a senior-level strategist with expertise in profitable growth strategies, particularly business model innovation and customer offer design, has joined Prophet as a senior partner. He will be based in the firm's San Francisco office.
Prophet is a strategic brand and marketing consultancy that helps its clients win by delivering inspired and actionable ideas.
Ted has contributed to a number of business books on business model innovation, including Value Migration, The Profit Zone, and Profit Patterns, which he co-authored with Adrian Slywotzky. Ted has developed methodologies for constructing innovative new business models, optimizing risk/reward growth choices, and constructing valuable corporate portfolios. He has extensive experience in testing customer response to complex new offers, designing research that reveals the drivers of B-to-B and B-to-C customer choice. Ted also has significant expertise in addressing the organizational requirements and implications of growth.
Ted has worked as a consultant ten years in the U.S., another ten years in Europe, two years in Latin America, and has worked extensively in Asia. He has broad experience in a variety of business sectors, including IT and medical technology (hardware, software, and services), media and entertainment, and financial services. He has advised numerous private equity and venture capital firms on their investments, and has helped corporate clients make strategic acquisitions.
As a member of Prophet's U.S. leadership team, Moser will help Prophet continue to expand its abilities to undertake multi-year, transformational work for large global clients. "Ted has a proven track record for driving business, growing client relationships, and directing talent development – all of which will be advantageous as we move forward," said Michael Dunn, Chief Executive Officer of Prophet.
"Ted brings a creative and commercial mindset to all he does. In addition to his core marketing knowledge, he brings significant expertise in organizational development and change management, which will be beneficial to our clients as well as to Prophet," said Dunn.
Ted began his consulting career at Corporate Decisions, a growth strategy specialist spun off from Bain and Co., and led Corporate Decision's European practice. After Corporate Decisions was sold to Mercer Management Consulting, Ted led Mercer's US West Coast practice and chaired its global intellectual capital investments committee prior to joining Prophet.
Ted serves on the Strategy Committee of the World Bank's "Technology and Business Model Innovation" program for Financial Services Inclusion, with a focus on the global adoption of branchless banking and mobile money. He has spent nearly three decades in the field of microfinance, helping to develop as CEO, then Board Director, of one of the world's largest microfinance networks.
Ted holds an MBA in marketing and strategy from the Wharton Business School. While attending Wharton, Ted managed the consulting services arm of the Wharton Small Business Development Center. His undergraduate degree was earned in Political Science from Wheaton College. Ted and his family live in East Bay of San Francisco.
Prophet is a strategic brand and marketing consultancy with offices around the world. It helps leading companies better leverage their brands and marketing to grow and transform their businesses. Prophet has worked with such preeminent clients as BMW, Cisco, GE, McDonald's, Johnson and Johnson, and Zurich Financial on a broad scope of projects in its areas of expertise: brand, marketing, innovation, design, digital, and analytics.
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