Babies"R"Us® To Roll Out Truly Scrumptious Collection Designed By
Heidi Klum To International Markets
WAYNE, N.J., Dec. 6, 2012 /PRNewswire/
-- Babies"R"Us® today announced that its exclusive
assortment of products for babies and children, Truly
Scrumptious designed by Heidi Klum, will be introduced
in more than a dozen countries outside of the U.S. beginning in
early 2013. This distinctive and unexpected collection of apparel
and accessories for kids, sizes newborn to 5T, was launched in
Babies"R"Us stores across the U.S. this fall and was met with an
enthusiastic reception by parents and gift-givers who appreciated
the fanciful embellishments, fun characters and whimsical details
offered by the Truly Scrumptious styles. The global rollout
of Truly Scrumptious represents the next step in the
collaborative partnership between Klum and Babies"R"Us.
"Designing and launching my Truly Scrumptious collection
with Babies"R"Us has been one of the most exciting and fulfilling
projects I've worked on, because I'm a mom of four, and I just love
creating adorable fashions for kids to enjoy," said Heidi Klum. "I'm so excited to expand the
availability of Truly Scrumptious products to families
around the globe, including my home in Germany. I hope this global audience will,
too, find the styles to be the perfect combination of cool and
comfortable for the little ones in their lives."
Along with the U.S. launch this fall, the collection debuted in
Babies"R"Us locations in Canada,
as well as stores in China,
Hong Kong, Singapore and Malaysia. By March 2013, stores in Australia, Austria, France, Germany, Japan, the UK, UAE and Switzerland will carry Truly Scrumptious by
Heidi Klum apparel and
accessories.
"We knew that Heidi Klum's
undeniable fashion sense and mom know-how would translate to great
products and choices for Babies"R"Us customers when we first
launched the collection in our stores across the U.S.," said
Ira Hernowitz, Senior Leader, Global
Juvenile Brands,
Toys"R"Us, Inc. "Now, we're delighted to bring her fresh,
fun and one-of-a-kind designs to shoppers in our stores on a global
basis. This next phase of the Truly Scrumptious brand and
our partnership with Heidi Klum is
part of our ongoing strategy to offer trend-right and
differentiated product offerings to our customers around the
world."
The new assortment launching globally, including the U.S., in
early 2013 is notable for its trendy flair, including tie-dye tees,
floral prints, bright hues, colored jeans, printed leggings and
much more, all of which are perfect for mixing and matching. The
collection is rounded out with a selection of bibs, socks, hats and
other accessories, along with stylish footwear.
Babies"R"Us locations in Australia, Canada, France, Germany, Japan, Spain
and the UK will also offer the Scope stroller, which offers a
simple, sleek design and enough storage for all of mom's needs.
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and
juvenile products retailer, offering a differentiated shopping
experience through its family of brands. Merchandise is sold in 875
Toys"R"Us and Babies"R"Us stores in the
United States and Puerto
Rico, and in more than 645 international stores and over 150
licensed stores in 35 countries and jurisdictions. In addition, it
exclusively operates the legendary FAO Schwarz brand and sells
extraordinary toys in the brand's flagship store on Fifth Avenue in
New York City. With its strong
portfolio of e-commerce sites including Toysrus.com, Babiesrus.com,
eToys.com and FAO.com, it provides shoppers with a broad online
selection of distinctive toy and baby products. Headquartered in
Wayne, NJ, Toys"R"Us, Inc. employs
approximately 70,000 associates annually worldwide. The company is
committed to serving its communities as a caring and reputable
neighbor through programs dedicated to keeping kids safe and
helping them in times of need. Additional information about
Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us,
Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus,
Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at
Twitter.com/Toysrus and Twitter.com/Babiesrus.
SOURCE Babies"R"Us