U.S. Payments Market: Mobile & Alternative Payments Analysis
with A Business Case for Mobile Banking
DALLAS, December 6, 2012
/PRNewswire/ --
RnRMarketResearch.com adds "Mobile and Alternative Payments in
the U.S., 3rd Edition" , "The Business Case for Mobile Banking" ,
"Mobile Banking and Payments" and "Alternative Payment Channels"
reports to its store.
With mobile taking over daily, dedicated personal space and time
of people, banking and financial industry has the most exciting and
equally challenging task on hand of offering mobile payments and
mobile banking services with all security and personal touch of the
non-mobile payments and banking experience to the end users.
Specifically targeted at professionals who play any role in the
innovation and development sector within the business and financial
services industry, RnR Market Research now offers new reports on
mobile and alternative payments in the U.S. (new, 3rd edition of
the report) as well as multiple other reports on mobile banking and
alternative payments channel.
Mobile and Alternative Payments in the U.S., 3rd
Edition (visit this link to explore the
comprehensive Table of Contents for this report)
The mobile payments industry stands at the epicenter of
tremendous innovation and change, with market participants
introducing a slew of emerging payments solutions-from Square to
Google Wallet to Popmoney to Serve to V.me. Thanks to the
widespread adoption of smartphones, the consumer audience now has
the means to use them; however, they still may not be accustomed to
or even well informed about the new topography of the payment
landscape. Even with mobile payments still in its nascent stage,
this research expects U.S. remote and point-of-sale mobile payments
volume to grow by 275% in 2013, a testament to the impact of
current product rollouts and consumer uptake already underway.
Report coverage includes market sizing and forecast for U.S.
mobile payments, as well as a comprehensive evaluation of
competitor dynamics:
- Mobile payments strategies employed by the leading U.S. card
associations, including American Express' prepaid card innovation
and Serve digital platform innovation, Discover Financial Services'
alternative payments strategy and PayPal and Google Wallet
relationships, MasterCard PayPass and PayPass Wallet Services, and
Visa V.me
- Mobile payment solutions developed by Digital Leaders,
including online commerce behemoths Amazon, Apple, Google,
Facebook, Groupon and PayPal; innovative offline commerce players
LevelUp and Square; the Isis Mobile Commerce Network; and retailer
mobile payment strategies
- Macro trends shaping the mobile payments landscape, including
eCommerce growth, NFC payment growth. bill payment trends, P2P
growth and associated metrics, and mobile payment fraud and
security issues
In addition, proprietary consumer survey data and Experian
Simmons syndicated consumer surveys provided the basis for a
detailed analysis of the consumer context:
- Mobile phone and smartphone ownership trends, app usage, and
tablet ownership
- Mobile phone usage trends pertinent to mobile payments,
including mobile phone usage trending over time and related
demographic analysis
- Mobile payment methods (i.e. P2P, bill payment, etc.) and
payment funding choices by demographic
- Mobile payers' current and intended use of mobile payment,
deposit and communication methods, broken out by smartphone users,
non-smartphone users, mobile bankers, and mobile payers
- Recent and intended use of mobile phone financial, promotional
& shopping tools
- Mobile phone and smart phone feature usage; smartphone share of
mobile phone ownership by demographic; and voice, data and text
plan penetration
Buy your copy of this report @
http://www.rnrmarketresearch.com/contacts/purchase?rname=63528.
Alternatively, you can request a sample @
http://www.rnrmarketresearch.com/contacts/request-sample?rname=63528
to analyze the report format and sample data before making your
final purchase decision.
The Business Case for Mobile Banking (visit this
link to explore the comprehensive Table of Contents for this
report)
Mobile banking is not only used for basic transactions of online
banking, such as checking balances, viewing recent transactions,
paying bills and transferring funds but also for marketing of the
various products and services offered by banks. As a part of
its scope, this report will allow you:
- To understand the future potential of mobile banking
- To understand its usage both in well developed countries and
developing countries
- Gain insight into the key technology developments for
electronic payments via mobile
- To analyze the mobile advertising market
Reasons To Buy this report
- Provides detailed analysis of mobile banking services
globally
- Special emphasis on the opportunities available in emerging
markets
- The report also focuses on various mobile payment technologies
emerging in the global market
- Provides in-depth analysis of the challenges faced by the
mobile banking system
Buy your copy of this report @
http://www.rnrmarketresearch.com/contacts/purchase?rname=57958.
Alternatively, you can request a sample @
http://www.rnrmarketresearch.com/contacts/request-sample?rname=57958
to analyze the report format and sample data before making your
final purchase decision.
Alternative Payment Channels and
Mobile Banking & Payments
Alternative payment channels have changed the way consumers pay
for goods and services, and are paving the way for tapping into the
unbanked sector across the world.
- The report Alternative Payment Channels (visit this
link to explore the comprehensive Table of Contents for this
report) examines the moves underway in the developed and
developing markets which are making it easier for both merchants
and consumers to transact outside traditional transactional
models
- It includes a key player matrix of the main Payment Service
Providers (PSPs) worldwide
- Moves in the key developing economies of Brazil, India, China
and Russia are featured
- Highlights in the developed markets of the US, Europe and Japan are also examined
At the beginning of 2011, 30% of mobile phone users in developed
markets used a mobile banking service on their mobile phones at
least once. By 2015 however, a number of forecasts expect at least
50% of US mobile users to be conducting transactions from their
mobile devices, doubling the 25% utilization rate in 2011. Despite
the success of mobile banking apps, the future of mobile banking is
likely to be dominated by browser-based solutions, due to the
convergence of PC-based and mobile internet. The mobile financial
service adoption by consumers will grow significantly during the
next few years, exceeding the use of online banking by 2015. By
offering mobile financial services, banks can reasonably expect to
increase their sales by as much as 60%, while research has shown
that implementation of such technology can reduce the cost of
acquiring a new customer by 20% due to the increased effectiveness
of mobile-related customer acquisition marketing. Reasons to buy
the report Mobile Banking and Payments (visit this link to
explore the comprehensive Table of Contents for this report)
include:
- Assess the prospects for mobile banking and payments
- Find out how additional revenue can be raised through value
added services
- Review the strategic and operational issues in the mobile
banking sector
- Study the profiles of leading banks within the mobile banking
arena
Browse more reports on the Payment Processing Market @
http://www.rnrmarketresearch.com/reports/business-financial-services/financial-services/payment-processing
and the Financial Services Market @
http://www.rnrmarketresearch.com/reports/business-financial-services/financial-services.
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