Beware of 6:00 p.m. on Saturdays in December!
SEATTLE, Dec. 6, 2012 /PRNewswire/ -- Figures
released today highlight the need for Americans to protect their
belongings as the most dangerous time of year for losing things
approaches. According to the research, commissioned by Mozy®, the
world's most trusted provider of online back up and data access
solutions, more items are lost at 6:00 p.m.
on Saturdays in December than at any other time of the
year.
The transition from work to weekend, and Saturday afternoon
Christmas shopping to Saturday night parties, appears to create the
perfect conditions for loss: more items go missing on Fridays,
Saturdays and Mondays than the rest of the week put together.
And people travelling through Chicago, New
York and Atlanta should be
extra cautious since these three cities form the Bermuda Triangle
for lost property in the U.S. – with more items reported lost or
stolen there than in other cities.
A whopping 39.5% of Americans lose two or more belongings a
year, and globally less than half of lost items are ever recovered.
With the average person in the U.S. misplacing nearly $250 worth of possessions in the past 12 months,
this amounts to well over $39 billion
of lost property in the U.S. this year.
The most commonly lost item is a smartphone – which accounts for
40% of all items lost by men and 33% by women in the U.S. In line
with this trend, 70% of people globally have lost electronic
gadgets, such as smartphones, laptops and portable media players,
which is all the more upsetting because losing these items not only
means losing an expensive device but also the data that is stored
in it.
"'Getting carried away' and 'carrying too much' were two of the
top reasons for losing things," said Gytis
Barzdukas at Mozy. "While rushing home from work to get to a
holiday party, or hurrying back after a day of Christmas shopping,
for example, you may have left your smartphone – right after you
had taken some great pictures. So it's more than the device itself
you lost. As the research shows, it's the vital work on the laptop,
or the irreplaceable pictures on your phone that people really hate
to lose. That's why we're urging everyone to back up the
content on their devices before they get to the most dangerous time
of the year. It's simple to do and you can even do it for
free."
Reinforcing how important backup is, 57% of respondents said
they would be more upset about losing the data on a device than the
device itself. So valuable, in fact, is the information on
smartphones that, rather than just getting a replacement device,
97% of people who had dropped their phone down a toilet said that
they had tried to retrieve it.
Some of the most common things that people reported finding
were: money (in some cases as much as $4,000), bags, pets and jewelry. More than
15 sets of false teeth were reported found by those surveyed. And
even more unusual, mummified dogs, a 17th century cannonball and a
winning scratch card were all uncovered.
The best hope for recovering lost items is for someone else to
return them, the research found. 55% of lost items in the U.S.
found their way home courtesy of a kind stranger, compared to just
12% of items that were rediscovered by their owners. Beware though:
while 61% of people have found an item that wasn't theirs and 52%
successfully returned them, 16% kept the item for themselves and
six percent sold it.
When it comes to comparing Americans to Europeans in looking for
lost items, almost 90% of the British give up looking for an item
after one week. Only Americans looked for less time (92%). Germans
are the most persistent with over a quarter of respondents
continuing their search for a month or more. Interestingly, Germans
are also least likely to lose belongings – with 64% of respondents
claiming not to have lost anything in the last 12 months (compared
to a global average of 51%), and that country claiming the highest
proportion of people who had lost only one item (14%). Going
against the lucky stereotype, the Irish are the most likely to lose
items (36%).
Regional differences also appeared in the type of items that are
lost, and how they are lost. Fashion-conscious French are twice as
likely to lose a favorite item of clothing than the British and
four times as likely as Germans. Americans are twice as likely to
lose laptops as Germans and four times as likely to lose their
keys. Germans, however, are two-and-a-half times as likely to lose
their purse or wallet as Brits or the French. Americans are four
times as likely as Germans to lose an item because they 'got
carried away.'
Top ten
things that go missing (global):
|
The five
things people are most upset to lose:
|
1)
Smartphone
2) Jewelry
3)
Sunglasses
4) Keys
5) Bank/credit
card
6) Clothing
7) Umbrella
8)
Purse/wallet
9) ID
10) Paperwork
|
1) Bank card
2)
Laptop
3)
Smartphone
4)
ID
5)
Wallet/purse
|
Looney
Losses – some of the most unusual things found by the people
surveyed:
|
- A
chicken
- A
handcuff key
- A small
antique clock
- A bag of
worms
- A bowler
hat
- A 17th
century cannonball
- False
teeth
-
Mummified dog
-
Rolex
-
Unexploded bomb
- A
safe
- A full
bank deposit bag
- A
samurai sword
- A .45
caliber handgun
- A draft
screen play
- A
parakeet
- A little
black book
- An
antler
- One
Prada shoe
- Two
guinea pigs
- A rowing
machine
- A cash
register
- A
winning scratch card
- A gold
tooth
|
Methodology
In 2012 Mozy surveyed 3,500 people in the
US, UK, Ireland, France and Germany regarding their experience of losing
and finding items. The survey was conducted independently by
marketing research firm One Poll on behalf of Mozy. Click here to
find out more about the survey.
About Mozy
Mozy is the world's most trusted provider
of data protection and availability for consumers and businesses,
with more than three million customers, including 80,000 business
customers and more than 90 petabytes of information stored at its
multiple data centers around the globe. Mozy was acquired by EMC
Corporation in 2007 and operates as part of Decho Corporation, an
EMC company. More information can be found at mozy.com.
Mozy is a registered trademark of Decho Corporation. All other
trademarks are the property of their respective owners.
SOURCE EMC Corporation