HSN And The Coca-Cola Company Partner To Create Omni-Channel Retail
Experience
ST. PETERSBURG, Fla. and
ATLANTA, Dec. 7, 2012 /PRNewswire/ -- Leading
multichannel retailer, HSN announced today it will be partnering
with the iconic Coca-Cola Company to create a robust and
entertaining multi-year merchandise, marketing and digital
experience that sparks further collaboration with both brands in
2013.
(Logo:
http://photos.prnewswire.com/prnh/20070214/CLW048LOGO-b)
The partnership will intertwine the Coca-Cola brand into HSN's
programming events throughout the year including seasonal
celebrations. The partnership will include the most extensive
online store of Coca-Cola merchandise in the world, HSN merchandise
added to the My Coke Rewards store for Coke fans, as well as
engaging programming and unique multiplatform content throughout
the year. In addition, a special HSN Cares campaign with Diet Coke
in support of The Heart Truth® will be launched
in February.
"We are very excited about this robust partnership between HSN
and The Coca-Cola Company in 2013. True collaborative partnerships
inspire our organization, our partners and most importantly our
customers," said Bill Brand, EVP of
Programming, Marketing and Business Development. "HSN is dedicated
to offering our customers fun, engaging retail opportunities and we
look forward to introducing the HSN experience to a new audience
and evoking that iconic moment of happiness that embodies the
Coca-Cola brand."
Perfect for anyone on your holiday gift list, the HSN assortment
of Coca-Cola branded merchandise will include popular Coca-Cola
items as well as never before seen, exclusive products that will
excite everyone from the casual enthusiast to the avid collector.
The extraordinary collection spans a variety of styles from modern
to nostalgic and feature items across all categories including
kitchen appliances, home decor, toys, sporting goods, and fashion.
When the store is complete on HSN.com, it will be the largest
online Coca-Cola store in the world.
HSN Cares, the philanthropic arm of HSN, will be partnering with
Diet Coke on the The Heart Truth® campaign, a national awareness
campaign for women about heart disease, sponsored by the National
Heart, Lung, and Blood Institute (NHLBI) that is embraced by
millions of women who share the goal of better heart health.
Dedicating the entire month of February to heart health awareness,
HSN will create exclusive merchandise where a portion of the
proceeds will be donated to programs supporting women's heart
health. HSN will also support the cause with a 24-hour dress event
featuring specially designed red dresses by HSN's designers and be
a part of the annual Red
DressSM event during New York Fashion
Week.
"Partnering with HSN gives us the opportunity to leverage their
innovative digital platforms and engaged customer base to introduce
the world of Coca-Cola to a whole new audience," said Stuart Kronauge, vice president of Coca-Cola
Trademark Brands at The Coca-Cola Company. "Fans of our brand will
be able to experience it like never before, and we look forward to
working with HSN to elevate our brand in new and exciting
ways."
For more information on the debut of Coca-Cola on HSN, please
visit HSN.com/Coca-Cola or join in the conversation with @HSN on
Facebook and Twitter.
About HSN
HSN is a leading interactive
multichannel retailer, offering a curated assortment of exclusive
products and top brand names to its customers. HSN incorporates
entertainment, inspiration, personalities and industry experts to
provide an entirely unique shopping experience. At HSN, customers
find exceptional selections in Health & Beauty, Jewelry,
Home/Lifestyle, Fashion/Accessories, and Electronics. HSN
broadcasts live to 96 million households in the US in HD 24/7 and
its website - hsn.com - is a top 10 most trafficked e-commerce
site, featuring more than 16,000 product videos. Mobile
applications include HSN apps for iPad, iPhone and Android. HSN,
founded 35 years ago as the first shopping network, is an operating
segment of HSN, Inc. (Nasdaq: HSNI). For more information, please
visit HSN.com, or follow @HSN on Facebook and Twitter.
About The Coca-Cola Company
The Coca-Cola
Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, the world's most valuable brand, our
Company's portfolio features 15
billion-dollar brands including Diet Coke, Fanta, Sprite,
Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply,
Georgia and Del Valle. Globally, we are the No. 1 provider
of sparkling beverages, ready-to-drink coffees, and juices and
juice drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy our
beverages at a rate of 1.8 billion servings a day. With an
enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive
work environment for our associates, and enhance the economic
development of the communities where we operate. Together
with our bottling partners, we rank among the world's top 10
private employers with more than 700,000 system associates.
For more information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled,
at www.coca-colablog.com.
SOURCE HSN