Marriott International Introduces Two New Brands To The Brazilian
Hotel Market
BETHESDA, Md., Dec. 7, 2012 /PRNewswire/ -- Marriott
International (NYSE: MAR) announced today plans to introduce two of
its mid-market hotel brands, the Fairfield Inn and Courtyard by
Marriott brands in Brazil. The
company will open a new 165-room Fairfield Inn by Marriott in
Porto Alegre, Rio Grande do Sul,
and a 160-room Fairfield Inn by Marriott and 158-room Courtyard by
Marriott hotel, both in Curitiba, Parana. All three
properties will be developed under an agreement with Mr.
Aldemir Dadalt, owner and president
of Prisma Engenharia SA, a prominent regional real estate
development and construction company based in Joinville,
Santa Catarina, who has developed 14
hotels located in major cities of Southern Brazil.
The hotels will be Mr. Dadalt's second project with
Marriott. The first was the 128-room Hotel & Spa do Vinho
Caudalie, part of the Marriott's Autograph Collection, located in
Bento Goncalves, Brazil's wine region in Rio Grande do Sul
approximately 124 km from Porto
Alegre.
"As Brazil is developing at rapid speeds, the country's middle
class continues to grow and travel more and more, and needing
reliable, high quality accommodations throughout the country," said
Arne Sorenson, President and CEO of
Marriott International. "These three new properties reaffirm the
company's commitment to Brazil and
mark the start of our aggressive growth plans in the country."
"We are fortunate to have found experienced regional partners in
Brazil with a progressive mindset,
with whom we look forward to continue to grow many successful
hotels within the region," says Laurent de Kousemaeker, chief
development officer for Marriott International, Inc. in the
Caribbean & Latin America "Both Porto Alegre and Curitiba
are in the top 10 markets of the 24 Brazilian cities we are
targeting for our mid-market brands."
"We are thrilled with the concept and positioning of the
Marriott brands, and are very excited about developing the first
Fairfield by Marriott and Courtyard by Marriott brand hotels in
partnership with Marriott International in the country. With
Marriott's undisputed preference in the Americas and openness to
adapt to the local needs, combined with our deep experience in the
local hospitality market, we are confident that these hotels will
do very well here in Brazil," said
Aldemir Dadalt, owner and President
of Prisma Engenharia SA.
The Brazil Development team at Marriott International, led by
Guilherme Cesari, Vice President of
Development for Brazil, conducted
a comprehensive market research to adapt these brands to the
domestic Brazilian business traveler.
The two Fairfield by Marriott hotels in Curitiba and
Porto Alegre will be the first two
introduced, both set to open in the first half of 2014 before the
World Cup.
"A leader in the upper moderate hotel category, Courtyard offers
modern design and great service that are ideal for the high tech
and high touch demands of the fast growing middle class in this
market," said Brian King, SVP Global
Brand Management at Marriott International. "The newly developed
Fairfield prototype speaks to Brazilians seeking value, comfort,
consistency and the high quality of a Marriott hotel brand."
"We are thrilled with the concept and positioning of the
Marriott brands, and are very excited about developing the first
Fairfield by Marriott and Courtyard by Marriott brand hotels in
partnership with Marriott International in the country. With
our strategic know-how in the local hospitality market and the
success of the two brands in other Latin American countries, we are
confident that these hotels will do very well here in Brazil," said Aldemir
Dadalt, owner and President of Prisma Engenharia SA.
The 158-room Courtyard by Marriott hotel in Curitiba, scheduled
to open in early 2015, will feature the brand's refreshing business
lobby, a casual dining restaurant, meeting space and recreational
facilities include a swimming pool and a fitness center.
Marriott International is currently represented in Brazil by the 445-room Renaissance Sao Paulo
Hotel, 245-room JW Marriott Hotel Rio de Janeiro, the 311-room Sao
Paulo Airport Marriott, 114-unit Marriott Executive Apartments Sao
Paulo and the 128-room Hotel & Spa do Vinho Caudalie.
The Courtyard by Marriott brand features hotels with a
refreshing environment that helps guests stay connected, productive
and balanced while traveling. Intuitive services and
design accommodate guests' desire for choice and control and allow
them to use the public space and guest rooms to meet all of their
needs while on the road. With more than 900 locations in 38
countries, Courtyard has more locations than any other Marriott
International brand. For more information about the brand, visit
www.courtyard.com.
Launched in 1987, Fairfield Inn & Suites has become a
leader in the moderate tier category. With more than 625
properties throughout the United
States, Canada and
Mexico, guests can rely on
Fairfield Inn & Suites to meet their lodging needs wherever
their travels take them. Fairfield Inn & Suites
participates in the company's award-winning Marriott Rewards®
frequent guest program. For more information or reservations,
visit the web site at www.fairfieldinn.com.
Marriott International, Inc. (NYSE: MAR) is a leading
lodging company based in Bethesda,
Maryland, USA with more than 3,700 properties in 74
countries and territories and reported revenues of over
$12 billion in fiscal year
2011. The company operates and franchises hotels and licenses
vacation ownership resorts under 18 brands, including Marriott
Hotels & Resorts, The Ritz-Carlton, JW
Marriott, Bulgari, EDITION, Renaissance,
Autograph Collection, AC Hotels by Marriott,
Courtyard, Gaylord Hotels, Fairfield Inn & Suites,
SpringHill Suites, Residence Inn, TownePlace
Suites, Marriott Executive Apartments, Marriott
Vacation Club, Grand Residences by Marriott, and The
Ritz-Carlton Destination Club. There are approximately
300,000 employees at headquarters, managed and franchised
properties. Marriott is consistently recognized as a top
employer and for its superior business operations, which it
conducts based on five core values: put people first, pursue
excellence, embrace change, act with integrity, and serve our
world. For more information or reservations, please visit our
website at www.marriott.com, and for the latest company news, visit
www.marriottnewscenter.com.
SOURCE Marriott International, Inc.