Montblanc and Texas Children's Cancer Center Encourage Families to
Give a Gift that Counts this Holiday Season
HOUSTON, Dec. 11, 2012 /PRNewswire/ -- Continuing their
unique charitable partnership, Montblanc and Texas Children's
Cancer Center have launched a new initiative allowing people across
the United States to show their
support for children and adolescents fighting cancer by providing
an opportunity to purchase a specially designed bracelet to be
given to the parent of a pediatric cancer patient this holiday
season. Purchase the bracelet as a gift for the parent of a Cancer
Center patient online by visiting:
www.montblanc.com/texaschildrenshospital/jointocare.
By giving this gift not only will a visual reminder of support
be shown every time the bracelet is worn, but for every bracelet
sold a portion of proceeds is donated by Montblanc to Texas
Children's Cancer Center to support patient care and research.
"We are deeply appreciative of Montblanc's commitment and
support to help children with cancer," said Dr. David Poplack, director of Texas Children's
Cancer Center. "We encourage everyone to join Montblanc and show
their support and brighten the holiday season for families of
children with cancer by purchasing a bracelet which, through the
donated proceeds, will also help move us closer to finding a cure
for pediatric cancer."
To show personal commitment to this cause, Montblanc created the
unique collection of woven leather bracelets marking the first time
Montblanc has aligned with a regional hospital, demonstrating its
long international heritage of social responsibility. This
collection of bracelets is exquisitely crafted of black woven
leather featuring a sterling silver clasp adorned with the
distinctive Texas Children's Hospital logo.
Texas Children's Cancer Center – located in the Texas Medical
Center in Houston – is
internationally renowned and is the largest pediatric cancer center
in the United States treating more
children with cancer than any other center in the U.S.
Social commitment is an integral part of Montblanc's brand
philosophy. Charitable partnerships in previous years include
UNICEF, for which Montblanc contributed over $1 million to education and literacy programs for
children worldwide, along with Best Buddies International, a global
non-profit organization that creates opportunities for friendship,
employment and leadership development for people with intellectual
and developmental disabilities. Most recently, Montblanc joined
forces with the Princess Grace Foundation-USA, offering charitable support to programs
dedicated to identifying and assisting emerging talent in theatre,
dance and film by awarding grants in the form of scholarships,
apprenticeships and fellowships.
The Montblanc Texas Children's Hospital Bracelet is available in
Montblanc boutiques nationwide and can be purchased online by
visiting: www.montblanc.com/texaschildrenshospital/jointocare.
About Montblanc:
Established in 1906, Montblanc has built an unrivalled
reputation for precision in design, materials and craftsmanship and
today is one of the leading worldwide, diversified luxury brands,
owned by the Swiss based Richemont group. For more information
about Montblanc, visit www.montblanc.com.
About Texas Children's Cancer Center:
As an international leader in pediatric cancer research and
treatment, Texas Children's Cancer Center is dedicated to providing
novel therapies and family-centered care to children from infancy
through young adulthood with cancer and blood disorders – from the
most common to rare. Texas Children's Cancer Center is a joint
program of Texas Children's Hospital and Baylor College of Medicine and is the pediatric
program of BCM's NCI-designated Dan L. Duncan Cancer Center. Ranked
4th in the nation by U.S. News & World Report, making the
Center #1 outside the northeast United
States as well as #1 in Texas, Texas Children's Cancer Center treats
more childhood cancer and hematology patients than any other
program in the U.S., with patients coming from 35 states and 26
countries around the world. Learn more at www.txch.org.
Contact:
Katie Fox
Mission Public Relations
(212) 219-2787
katiefox@thisismission.com
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SOURCE Montblanc