NEW YORK, Dec. 11, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Home Assistance Metrics: Consumer Approaches to Home Emergency Insurance in Europe

http://www.reportlinker.com/p01051490/Home-Assistance-Metrics-Consumer-Approaches-to-Home-Emergency-Insurance-in-Europe.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Insurance

Based on a survey of over 6,000 consumers in France, Germany, Italy, Poland, Spain and the UK, Home Assistance Metrics: Consumer Approaches to Home Emergency Insurance in Europe offers detailed and unique insights into the behaviour of consumers in the context of home emergency insurance and assistance across six major European countries.

Comprising both an analytical report and a convenient data annexe in Excel format, the research quantifies the proportion of consumers in each country who hold home emergency insurance, segmented by age, annual household income, living environment and home ownership status. It also investigates the types of policy that they buy (i.e. insurance for electrical emergencies or faults, gas- or boiler-related insurance, water- or plumbing-related insurance or a comprehensive policy covering two or more of these risks), and the distribution channels and interfaces that they use to take out home assistance policies. Distribution channels include direct sales by insurance or assistance companies, sales through electricity, gas or water companies, sales via insurance aggregators or brokers, and packaging with household insurance and banking products; distribution interfaces include face-to-face, online, inbound telephone, outbound telephone and postal sales.

Finally, the report analyses frequency of calls for assistance for home emergency insurance split not only by age and annual household income but also by type of policy as defined above, thereby highlighting importance differences in the propensity to use home assistance policies by customer group.

You may be able to use this report in one or more of the following ways:

- to benchmark your organisation's performance in home emergency insurance and assistance: given current uptake in each country, could your company be selling more of this type of policy?

- to identify the demographic segments that are most likely to use their policies to call for assistance: should these groups be charged more for their cover than less demanding customers?

- to evaluate the opportunities for distributing home emergency insurance through affinity and corporate partners: to what extent will consumers buy through these means in each country?

- to assess the apparent willingness of consumers to purchase this form of cover online; given the types of device that online buyers report using, what is the scope for marketing more effectively to this audience?

- to understand usage of home emergency insurance and assistance in each country, how this varies according to a number of variables and what this might mean for the profitability of your activities in this sector.

Table of Contents

Executive Summary

Introduction

European overview

• France

• Germany

• Italy

• Poland

• Spain

• United Kingdom

Appendix

List of Graphics / Tables

0.0 EXECUTIVE SUMMARY

Spanish and French consumers are most likely to acquire home assistance policies

Uptake is higher among city-dwellers than among those living in rural areas

Direct sales account for around half of all policies sold in these six countries

The UK's distribution landscape differs greatly from those of its European neighbours

Poland exhibits the lowest frequency of calls for assistance to policies in force

Some types of home emergency insurance are used more frequently than others

Propensity to call for assistance is significantly higher among younger policyholders

1.0 INTRODUCTION

What is this report about?

Rationale

European consumer research

Other international research reports

2.0 EUROPEAN OVERVIEW

Introduction

Uptake of home emergency insurance

Uptake of policies

Segmentation by type of cover

Segmentation by age group and by annual household income band

Influence of environment, dependents and home ownership

Relationship with household insurance

Relationship with bill payment protection insurance

Distribution of home emergency insurance

Distribution channels used for home emergency insurance

Distribution interfaces used for home emergency insurance

Frequency of usage of home emergency insurance

Frequency of calls for assistance

Segmentation by type of cover

Segmentation by age group and by annual household income band

Customer demographics: implications for policy uptake and call frequency

Implications of age

Implications of annual household income

3.0 FRANCE

Introduction

Uptake of home emergency insurance

Segmentation by type of cover

Segmentation by age group

Segmentation by annual household income band

Influence of environment, dependents and home ownership

Relationship with household insurance

Relationship with bill payment protection insurance

Distribution of home emergency insurance

Distribution channels used for home emergency insurance

Distribution interfaces used for home emergency insurance

Cross-tabulation of distribution channels and interfaces

Frequency of usage of home emergency insurance

Frequency of calls for assistance

Segmentation by type of cover

Segmentation by age group

Segmentation by annual household income band

Research sample statistics

4.0 GERMANY

Introduction

Uptake of home emergency insurance

Segmentation by type of cover

Segmentation by age group

Segmentation by annual household income band

Influence of environment, dependents and home ownership

Relationship with household insurance

Relationship with bill payment protection insurance

Distribution of home emergency insurance

Distribution channels used for home emergency insurance

Distribution interfaces used for home emergency insurance

Cross-tabulation of distribution channels and interfaces

Frequency of usage of home emergency insurance

Frequency of calls for assistance

Segmentation by type of cover

Segmentation by age group

Segmentation by annual household income band

Research sample statistics

5.0 ITALY

Introduction

Uptake of home emergency insurance

Segmentation by type of cover

Segmentation by age group

Segmentation by annual household income band

Influence of environment, dependents and home ownership

Relationship with household insurance

Relationship with bill payment protection insurance

Distribution of home emergency insurance

Distribution channels used for home emergency insurance

Distribution interfaces used for home emergency insurance

Cross-tabulation of distribution channels and interfaces

Frequency of usage of home emergency insurance

Frequency of calls for assistance

Segmentation by type of cover

Segmentation by age group

Segmentation by annual household income band

Research sample statistics

6.0 POLAND

Introduction

Uptake of home emergency insurance

Segmentation by type of cover

Segmentation by age group

Segmentation by annual household income band

Influence of environment, dependents and home ownership

Relationship with household insurance

Relationship with bill payment protection insurance

Distribution of home emergency insurance

Distribution channels used for home emergency insurance

Distribution interfaces used for home emergency insurance

Cross-tabulation of distribution channels and interfaces

Frequency of usage of home emergency insurance

Frequency of calls for assistance

Segmentation by type of cover

Segmentation by age group

Segmentation by annual household income band

Research sample statistics

7.0 SPAIN

Introduction

Uptake of home emergency insurance

Segmentation by type of cover

Segmentation by age group

Segmentation by annual household income band

Influence of environment, dependents and home ownership

Relationship with household insurance

Relationship with bill payment protection insurance

Distribution of home emergency insurance

Distribution channels used for home emergency insurance

Distribution interfaces used for home emergency insurance

Cross-tabulation of distribution channels and interfaces

Frequency of usage of home emergency insurance

Frequency of calls for assistance

Segmentation by type of cover

Segmentation by age group

Segmentation by annual household income band

Research sample statistics

8.0 UK

Introduction

Uptake of home emergency insurance

Segmentation by type of cover

Segmentation by age group

Segmentation by annual household income band

Influence of environment, dependents and home ownership

Relationship with household insurance

Relationship with bill payment protection insurance

Distribution of home emergency insurance

Distribution channels used for home emergency insurance

Distribution interfaces used for home emergency insurance

Cross-tabulation of distribution channels and interfaces

Frequency of usage of home emergency insurance

Frequency of calls for assistance

Segmentation by type of cover

Segmentation by age group

Segmentation by annual household income band

Research sample statistics

9.0 APPENDIX

Research sample statistics

Research structure

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

2.0 EUROPEAN OVERVIEW

Survey sample, segmented by environment: six European countries, 2012

Survey sample, segmented by home ownership status: six European countries, 2012

Survey sample, segmented by environment and by home ownership status: six European countries, 2012 (table)

Proportion of respondents covered by home emergency insurance: six European countries, 2012

Proportion of respondents covered by home emergency insurance, segmented by type of policy: six European countries, 2012

Proportion of respondents covered by home emergency insurance, segmented by type of policy: six European countries, 2012 (table)

Proportion of respondents covered by home emergency insurance, segmented by age: six European countries, 2012

Proportion of respondents covered by home emergency insurance, segmented by annual household income: six European countries, 2012

Proportion of respondents covered by home emergency insurance, segmented by environment: six European countries, 2012

Proportion of respondents covered by home emergency insurance, segmented by existence of dependents: six European countries, 2012

Proportion of respondents covered by home emergency insurance, segmented by home ownership status: six European countries, 2012

Relationship between uptake of home emergency insurance and uptake of household insurance: six European countries, 2012

Relationship between uptake of home emergency insurance and uptake of bill payment protection insurance: six European countries, 2012

Distribution channels used for home emergency insurance: six European countries, 2012

Distribution channels used for home emergency insurance: six European countries, 2012 (table)

Distribution interfaces used for home emergency insurance: six European countries, 2012

Distribution interfaces used for home emergency insurance: six European countries, 2012 (table)

Proportion of home emergency insurance policyholders that made one or more calls for assistance during the previous 12 months, and overall ratio of calls to policies: six European countries, 2012

Proportion of home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by number of calls: average of six European countries, 2012

Proportion of home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by type of policy: six European countries, 2012

Proportion of home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by age: six European countries, 2012

Proportion of home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by annual household income: six European countries, 2012

Implications of customer age for policy uptake and call frequency: average of six European countries, 2012

Implications of annual household income for policy uptake and call frequency: average of six European countries, 2012

3.0 FRANCE

French survey sample, segmented by environment and by home ownership status

Proportion of respondents covered by home emergency insurance in France, segmented by type of cover, 2012

Proportion of respondents covered by home emergency insurance in France, segmented by age, 2012…

Proportion of respondents covered by home emergency insurance in France, segmented by annual household income, 2012

Proportion of respondents covered by home emergency insurance in France, segmented by environment, existence of dependents and home ownership status, 2012

Relationship between uptake of home emergency insurance and uptake of household insurance in France, 2012

Relationship between uptake of home emergency insurance and uptake of bill payment protection insurance in France, 2012

Distribution channels used for home emergency insurance in France, 2012

Distribution interfaces used for home emergency insurance in France, 2012

Cross-tabulation of distribution channels and interfaces used for home emergency insurance in France, 2012

Proportion of French home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by number of calls, 2012

Proportion of French home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by type of policy, 2012

Proportion of French home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by age, 2012

Proportion of French home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by annual household income, 2012

French survey sample, segmented by geographical region

French survey sample, segmented by age group and by annual household income band

4.0 GERMANY

German survey sample, segmented by environment and by home ownership status

Proportion of respondents covered by home emergency insurance in Germany, segmented by type of cover, 2012

Proportion of respondents covered by home emergency insurance in Germany, segmented by age, 2012

Proportion of respondents covered by home emergency insurance in Germany, segmented by annual household income, 2012

Proportion of respondents covered by home emergency insurance in Germany, segmented by environment, existence of dependents and home ownership status, 2012

Relationship between uptake of home emergency insurance and uptake of household insurance in Germany, 2012

Relationship between uptake of home emergency insurance and uptake of bill payment protection insurance in Germany, 2012

Distribution channels used for home emergency insurance in Germany, 2012

Distribution interfaces used for home emergency insurance in Germany, 2012

Cross-tabulation of distribution channels and interfaces used for home emergency insurance in Germany, 2012

Proportion of German home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by number of calls, 2012

Proportion of German home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by type of policy, 2012

Proportion of German home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by age, 2012

Proportion of German home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by annual household income, 2012

German survey sample, segmented by geographical region

German survey sample, segmented by age group and by annual household income band

5.0 ITALY

Italian survey sample, segmented by environment and by home ownership status

Proportion of respondents covered by home emergency insurance in Italy, segmented by type of cover, 2012

Proportion of respondents covered by home emergency insurance in Italy, segmented by age, 2012

Proportion of respondents covered by home emergency insurance in Italy, segmented by annual household income, 2012

Proportion of respondents covered by home emergency insurance in Italy, segmented by environment, existence of dependents and home ownership status, 2012

Relationship between uptake of home emergency insurance and uptake of household insurance in Italy, 2012

Relationship between uptake of home emergency insurance and uptake of bill payment protection insurance in Italy, 2012

Distribution channels used for home emergency insurance in Italy, 2012

Distribution interfaces used for home emergency insurance in Italy, 2012

Cross-tabulation of distribution channels and interfaces used for home emergency insurance in Italy, 2012

Proportion of Italian home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by number of calls, 2012

Proportion of Italian home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by type of policy, 2012

Proportion of Italian home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by age, 2012

Proportion of Italian home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by annual household income, 2012

Italian survey sample, segmented by geographical region

Italian survey sample, segmented by age group and by annual household income band

6.0 POLAND

Polish survey sample, segmented by environment and by home ownership status

Proportion of respondents covered by home emergency insurance in Poland, segmented by type of cover, 2012

Proportion of respondents covered by home emergency insurance in Poland, segmented by age, 2012….

Proportion of respondents covered by home emergency insurance in Poland, segmented by annual household income, 2012

Proportion of respondents covered by home emergency insurance in Poland, segmented by environment, existence of dependents and home ownership status, 2012

Relationship between uptake of home emergency insurance and uptake of household insurance in Poland, 2012

Relationship between uptake of home emergency insurance and uptake of bill payment protection insurance in Poland, 2012

Distribution channels used for home emergency insurance in Poland, 2012

Distribution interfaces used for home emergency insurance in Poland, 2012

Cross-tabulation of distribution channels and interfaces used for home emergency insurance in Poland, 2012

Proportion of Polish home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by number of calls, 2012

Proportion of Polish home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by type of policy, 2012

Proportion of Polish home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by age, 2012

Proportion of Polish home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by annual household income, 2012

Polish survey sample, segmented by geographical region

Polish survey sample, segmented by age group and by annual household income band

7.0 SPAIN

Spanish survey sample, segmented by environment and by home ownership status

Proportion of respondents covered by home emergency insurance in Spain, segmented by type of cover, 2012

Proportion of respondents covered by home emergency insurance in Spain, segmented by age, 2012…

Proportion of respondents covered by home emergency insurance in Spain, segmented by annual household income, 2012

Proportion of respondents covered by home emergency insurance in Spain, segmented by environment, existence of dependents and home ownership status, 2012

Relationship between uptake of home emergency insurance and uptake of household insurance in Spain, 2012

Relationship between uptake of home emergency insurance and uptake of bill payment protection insurance in Spain, 2012

Distribution channels used for home emergency insurance in Spain, 2012

Distribution interfaces used for home emergency insurance in Spain, 2012

Cross-tabulation of distribution channels and interfaces used for home emergency insurance in Spain, 2012

Proportion of Spanish home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by number of calls, 2012

Proportion of Spanish home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by type of policy, 2012

Proportion of Spanish home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by age, 2012

Proportion of Spanish home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by annual household income, 2012

Spanish survey sample, segmented by geographical region

Spanish survey sample, segmented by age group and by annual household income band

8.0 UK

UK survey sample, segmented by environment and by home ownership status

Proportion of respondents covered by home emergency insurance in the UK, segmented by type of cover, 2012

Proportion of respondents covered by home emergency insurance in the UK, segmented by age, 2012

Proportion of respondents covered by home emergency insurance in the UK, segmented by annual household income, 2012

Proportion of respondents covered by home emergency insurance in the UK, segmented by environment, existence of dependents and home ownership status, 2012

Relationship between uptake of home emergency insurance and uptake of household insurance in the UK, 2012

Relationship between uptake of home emergency insurance and uptake of bill payment protection insurance in the UK, 2012

Distribution channels used for home emergency insurance in the UK, 2012

Distribution interfaces used for home emergency insurance in the UK, 2012

Cross-tabulation of distribution channels and interfaces used for home emergency insurance in the UK, 2012

Proportion of UK home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by number of calls, 2012

Proportion of UK home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by type of policy, 2012

Proportion of UK home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by age, 2012

Proportion of UK home emergency insurance policyholders that made a call for assistance during the previous 12 months, segmented by annual household income, 2012

UK survey sample, segmented by geographical region

UK survey sample, segmented by age group and by annual household income band

9.0 APPENDIX

European survey sample, segmented by age group and by annual household income band

To order this report:

Insurance Industry: Home Assistance Metrics: Consumer Approaches to Home Emergency Insurance in Europe

Contact Nicolas: nicolasbombourg@reportlinker.com
US: (805)-652-2626
Intl: +1 805-652-2626

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