Prudential California Realty and REALTOR.com Sign Strategic Marketing Agreement
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CAMPBELL, Calif., Dec. 17, 2012 /PRNewswire/ -- Prudential California Realty, the largest franchisee of the Prudential Real Estate Network and one of the top five brokerages in the nation, today announced it has become a REALTOR.com® Company Showcase SM Listing Enhancement subscriber, providing richer descriptions and calls-to-action to attract buyers and promote sellers' listings on Realtor.com, operated by Move, Inc. (NASDAQ: MOVE).
By strategically partnering with Realtor.com, the leader in online real estate, more than 62 Prudential California Realty offices from San Diego to Santa Maria will see benefits. The Realtor.com marketing solutions will assist Prudential California Realty, a HomeServices of America company, in the promotion of the brokerage's prominent brand, agent services and ability to more effectively display listing inventory to today's online and mobile app-using consumers.
"Prudential California Realty is very selective when choosing online partners. This is a highly strategic move for us that will ensure our sellers' homes receive the maximum amount of exposure possible. Realtor.com, the official site of the National Association of Realtors, has the analytics to prove its effectiveness and show a significant return on investment. The showcase property programs are a huge asset to our agents, and their clients as well," said Leeann Iacino, COO of Prudential California Realty.
"I am thrilled to partner with Realtor.com on behalf of our agents. We are committed to make the industry's leading tools and resources available to our agents, so they can continue providing our clients with superior representation. Realtor.com's online success is unmatched in our industry, and this new partnership will give our agents and their clients a significant advantage," added David M. Cabot, CEO of Prudential California Realty.
As a result of the partnership with Realtor.com, Prudential California Realty agents can deliver their buyer and seller clients:
- A photo gallery of up to 36 high-quality photos of the property and nearby community
- Detailed custom property descriptions
- Full-motion videos and virtual tours where available
- Open house event promotion
- 24/7 presence of agent and brokerage contact points
- Agent contact details and photo on Listing Detail Pages
"Our new partnership with Prudential California Realty will help them extend their marketing reach to consumers online and on-the-go," said Errol Samuelson, president of Realtor.com. "A recent study shows that 42% of buyers find the home they ultimately purchase on the Internet. Working strategically with Prudential California Realty, we can help their agents quickly connect to this important audience on the Web and mobile devices and provide consumers the personal expertise needed to make an informed buying or selling decision."
In addition to the website, Realtor.com offers the highest rated mobile real estate apps available for Apple devices, Android and Windows Phone 7. The free Apple version now allows agents to brand the app with their photos and contact information and effortlessly connects agents and their clients like never before.
For more information on Prudential California Realty's services, visit www.prudentialcal.com or call 1-800-462-7454. For real estate brokerages interested in learning more about REALTOR.com® marketing solutions call 1-800-878-4166.
ABOUT PRUDENTIAL CALIFORNIA REALTY
With 3,200 sales associates in 62 offices across Southern California and the Central Coast, Prudential California Realty represented over $9 billion in sales volume in 2011. Recognized as one of the top five brokerages in the nation, Prudential California Realty is one of the largest affiliates in the Berkshire Hathaway HomeServices network. Prudential California Realty is proud to be a member of HomeServices of America Inc., a Berkshire Hathaway affiliate. HomeServices of America represented over $31 billion in residential real estate sales with 114,500 transactions in 2011 and closed more than $3 billion in home mortgages.
REALTOR.com®, a leader in online real estate, is operated by Move, Inc., (NASDAQ: MOVE) and is the official Web site of the National Association of REALTORS®. As the #1 homes-for-sale site, Realtor.com® currently offers potential home buyers access to over four million property listings. It also provides REALTORS® and the home sellers they represent with the Internet's largest real estate marketplace. Agents and companies have the power to customize REALTOR.com® resources to maximize their brand and productivity.
This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.