WEST CHESTER, Pa., March 26, 2014 /PRNewswire/ -- As an
actress, Tiffani Thiessen knows a
thing or two about the benefits of makeup. This time, however, the
talented star is in front of the camera for a different reason. By
appearing in both print and television public service announcements
for "QVC and CEW Present Beauty with Benefits," she will help to
prove that a little makeup can make a big difference.
The two-hour live charitable broadcast is scheduled to air on
QVC Thursday, April 17 at
8 PM (ET). During the event,
viewers will be able to shop a selection of products from 19
prestige beauty brands including bareMinerals, Fresh, philosophy
and more. Items from additional participating brands will also be
available online.
For this initiative, 80 percent of the purchase price* of
donated merchandise will benefit Cancer and Careers, a charitable
program established by the Cosmetic Executive Women foundation.
Cancer and Careers empowers, educates and provides essential tools
to people with cancer so that they can thrive in the workplace.
"Beauty with Benefits embodies QVC's commitment to supporting
the success and wellness of women through the power of
relationships," said Claire Watts,
CEO, QVC U.S. "We're excited to bring the beauty industry together
again for this charitable effort and to have Tiffani as our
spokesperson to build greater awareness for Cancer and
Careers."
The event will focus on the philanthropic efforts of the beauty
industry while providing viewers a special opportunity to support a
great cause through a multiplatform shopping experience. QVC's
broad reach and CEW's prominence in the beauty industry help unite
great brands in this effort. In 2013, "QVC and CEW Present Beauty
with Benefits" generated more than $984,000 to benefit Cancer and Careers.
"Cancer in the workplace is so prevalent yet it's an issue that
rarely gets discussed," said Thiessen. "I am excited to work
with QVC and CEW to support such a worthy cause. I love that I get
to use a fun thing like makeup to shed light on such a powerful
message."
"We are so pleased to have Tiffani support Beauty with
Benefits," said Carlotta Jacobson,
president of Cosmetic Executive Women. "We are confident that
her positive energy will inspire people to get involved."
For additional information on "QVC and CEW Present Beauty with
Benefits" visit http://qvc.co/-Beauty-With-Benefits.
About QVC
QVC, Inc., a wholly owned subsidiary of
Liberty Interactive Corporation (NASDAQ: LINTA, LINTB), is the
world's leading video and ecommerce retailer. QVC is committed to
providing its customers with thousands of the most innovative and
contemporary beauty, fashion, jewelry and home products. Its
programming is distributed to approximately 300 million homes
worldwide through operations in the U.S., Japan, Germany, United
Kingdom, Italy and a joint venture in China. West Chester,
Pa.-based QVC has shipped more than a billion packages in
its 27-year history and the company's website, QVC.com, is ranked
among the top general merchant Internet sites. QVC, Q, and the Q
Ribbon Logo are registered service marks of ER Marks, Inc.
About Cosmetic Executive Women
Cosmetic
Executive Women, Inc. (CEW) is a nonprofit professional
organization with over 5,000 female and male executives in the
beauty, cosmetics, fragrance, and related industries. For more
information, log on to www.cew.org. The CEW Foundation is the
philanthropic arm of CEW, Inc., which runs Cancer and Careers, a
groundbreaking initiative dedicated to empowering and educating
people with cancer to thrive in their workplace by providing expert
advice, interactive tools and educational events. For more
information, see www.CancerandCareers.org.
*Purchase price excludes shipping, handling and
tax.
Photo - http://photos.prnewswire.com/prnh/20140326/PH91324
SOURCE QVC, Inc.