PORTLAND, Ore., April 15, 2014 /PRNewswire/ -- Rentrak (NASDAQ:
RENT), the leader in precisely measuring movies and TV everywhere,
today announced a local TV ratings contract expansion with Nexstar
Broadcasting Group for multiple local market additions. With the
new agreement, Rentrak is now providing TV measurement services to
39 Nexstar stations in 21 local markets.
"Nexstar Broadcasting is focused on enhanced and innovative
marketing solutions for our clients. With
Rentrak, we have audience information from thousands of households
in each of our subscribing markets which help us provide greater
insight and value to our local marketing efforts," said
Tim Busch, executive vice president
and co-chief operating officer at Nexstar. "Nexstar was one of
Rentrak's first clients back in 2010, and as such, we look forward
to the marketplace results of our expansion. Our continued
association with Rentrak will benefit our advertisers and their
marketing success across 21 of our Nexstar broadcasting
communities."
"Nexstar and Rentrak have a long and successful partnership and
we are delighted to be expanding that relationship across so many
new markets," said Steve Walsh,
Rentrak's executive vice president of local market television.
Rentrak's television ratings service is the only
fully-integrated system of detailed satellite, telco and cable TV
viewing information from more than 29 million TVs nationwide
including granular information for TV programming in all 210 local
markets. More than 310 stations in 121 markets representing 55
station groups currently subscribe to Rentrak's local TV
measurement services.
About Rentrak
Rentrak (NASDAQ: RENT) is the
entertainment and marketing industries' premier provider of
worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our
proprietary intelligence and technology, combined with Advanced
Demographics, only Rentrak is the census currency for VOD and
movies. Rentrak provides the stable and robust audience
measurement services that movie, television and advertising
professionals across the globe have come to rely on to better
deliver their business goals and more precisely target advertising
across numerous platforms including box office, multiscreen
television and home video. For more information on Rentrak, please
visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: 646-722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak