NEW YORK, April 22, 2014 /PRNewswire/ -- The Skin
Cancer Foundation and Energizer Personal Care—the makers of
Banana Boat® and Hawaiian Tropic® brand sunscreens—today launched
the second year of a public awareness campaign featuring LA Galaxy
and Team USA soccer star
Landon Donovan. This year Landon's
father, Tim Donovan, has joined the
campaign to share his personal skin cancer story and address a lack
of awareness about sun protection among men, with the goal of
encouraging men to incorporate sun protection into their daily
lives.
To view the multimedia assets associated with this release,
please
click: http://www.multivu.com/mnr/7168451-energizer-skin-cancer-foundation-team-usa-star-sun-protection-campaign
"Skin cancer became personal to my family when my father was
diagnosed with basal cell carcinoma," said Landon Donovan. "I'm relieved to share that he
is in good health now, but his diagnosis was a real wake-up call
and inspired me to partner with The Skin Cancer Foundation for the
second year in a row to continue to raise awareness among men about
the importance of sun protection."
The Skin Cancer Foundation is committed to funding public
education and early detection programs, as well as groundbreaking
research to help individuals prevent and fight skin cancer. That's
why now through July 2014,
Energizer Personal Care will make a $5,000 donation for every goal scored by the U.S.
soccer team, up to $50,000. Funds
will go directly to The Skin Cancer Foundation in support of
research and education to help men to be safe in the sun.
The Donovans aren't the only men to underestimate the damaging
effects of the sun's rays. In 2012, The Skin Cancer Foundation and
Energizer Personal Care together commissioned a survey to measure
men's knowledge of skin cancer and sun-protective behaviors. The
survey confirmed a lack of awareness about sun protection and skin
cancer among men, finding that nearly half (49 percent) of men in
the U.S. admitted to not using sunscreen in the past 12 months.
These shocking results motivated the groups to work together to
focus on educating men about the dangers of skin cancer.
"Many people don't realize that skin cancer is the most common
form of cancer in the U.S., impacting more than two million men and
women each year," said Dr. Neal
Schultz, Skin Cancer Foundation spokesperson and Assistant
Clinical Professor at Mount Sinai Hospital and Mount Sinai School
of Medicine. "Among men specifically, the number of skin cancer
cases continues to rise each year, which could be significantly
less if men began to incorporate sun protection into their daily
routine."
In almost every case, men surveyed by The Skin Cancer Foundation
were not knowledgeable about the proper methods to protect
themselves against sun damage and skin cancer. The startling
numbers identified an opportunity to educate men about the
importance of sun protection. The public awareness video and
educational campaign were developed to address the survey findings
and to work toward reducing skin cancer incidence amongst men.
"We're proud to partner once again with The Skin Cancer
Foundation, an organization that is committed to sun safety and
protection," said Minna Raffin,
Director of Energizer Personal Care, Sun
Care. "Sharing testimonials of real families like the
Donovans helps to reinforce the importance of sun care in a new and
personal way, and will hopefully encourage men to align their sun
care habits with the realities of skin cancer risk."
Visit www.SunBlunders.com to learn the facts about skin cancer,
sun exposure and the importance of sun protection.
About The Skin Cancer Foundation
The Skin Cancer
Foundation is the only global organization solely devoted to the
prevention, early detection and treatment of skin cancer. The
mission of the Foundation is to decrease the incidence of skin
cancer through public and professional education and research.
Since its inception in 1979, the Foundation has recommended
following a complete sun protection regimen that includes seeking
shade and covering up with clothing, including a wide-brimmed hat
and UV-blocking sunglasses, in addition to daily sunscreen use. For
more information, visit SkinCancer.org.
About Energizer Personal Care
A leading manufacturer
of health and beauty products around the world, Energizer Personal
Care is a division of Energizer Holdings Inc. (NYSE: ENR),
headquartered in St. Louis,
Missouri. Energizer Personal Care markets products in more
than 100 countries worldwide under the Playtex®, Playtex Sport®,
Playtex® Gentle Glide®, Skintimate® and Schick® brands.
Playtex and all other trademarks are licensed or owned by Energizer
or its affiliates.
CONTACT:
Name: Catherine McCormac
Email: Catherine.McCormack@edelman.com
Phone Number: 212-819-4816
To view the multimedia assets associated with this release,
please click:
http://www.multivu.com/mnr/7168451-energizer-skin-cancer-foundation-team-usa-star-sun-protection-campaign
SOURCE Skin Cancer Foundation; Energizer Personal Care