LONDON--Advertising company WPP PLC (WPP.LN), said Wednesday
that its Out of Home business tenthavenue and Shanghai Media
Group's BesTV New Media Co. Ltd will establish a new company,
Bestenth Media (Shanghai) Co. Ltd, to enter the Out of Home digital
and mobile internet advertising market in China.
MAIN FACTS:
-The new company, Bestenth, will focus on the total coverage of
transit new media including public buses, ferries, metros, trains
and airlines.
- WPP PLC shares at 0955 GMT traded down 11 pence, or 0.9%, at
GBP12.64, valuing the company at GBP16.85 billion.
-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter:
@Raztweet
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