NEW YORK, July 7, 2014 /PRNewswire/ -- Today, Lancome
has decided to team up with a creative figure of many
talents. In addition to being a model and music producer,
Caroline de Maigret is one
of the most fascinating examples of the Parisian woman. This is
due to her style, of course, which is regularly reported in detail
after a concert or runway show: an ultra-chic casualness
that elevates careful nonchalance to the ultimate form of
sophistication. It is also due to everything about her and
especially the fact that she is the granddaughter of a minister who
himself is a descendent of a Polish king and a French empress. She
is therefore aristocratic, but free, with an eclectic taste
that perfectly and effortlessly reconciles an edgy rock feel and
good manners. She is so many things: the muse of designers
whom she inspires before walking the runway for them, because she
gives life to their creations (attitude is an art mastered by
Parisians…); the companion and associate of musician Yarol Poupaud
with whom she created Bonus Tracks Records and Yarock Productions;
the favorite subject of the most renowned photographers of
the last two decades; a woman from the fashion world, but
one who prefers style in its every form to fashion itself;
a strong woman, above all, with great intellectual
curiosity and an exceptional grasp of people and things.
For Lancome, which has imparted the ideal of French
beauty for almost 80 years, what could be more natural than to
ask the woman who embodies it so well to decipher this
femininity as clearly defined as it is universally coveted? It
was an obvious conclusion, inciting the brand known for its rose to
come up with an absolutely unprecedented form of
collaboration. A collaboration planned in several steps. A
collaboration that starts in September by accompanying
Caroline de Maigret as she travels
all over the world for her book release. First published in
the United States, How to Be
Parisian Wherever You Are: Love, Style, and Bad Habits
(Doubleday, September 2, 2014),
is a book by "Parisiennes". It is a humorous book of attitudes and
tips, at once pertinent and impertinent, for all women who want to
understand what makes French women so unique and irresistible.
Co-written with three old friends, three equally accomplished
Parisian women from very different fields (writer Anne Berest, journalist, screenwriter and
director Audrey Diwan and film
producer Sophie Mas), this work
offers a witty initiation into Parisian life. It is a
playful, inspired and beautifully illustrated codebook about the
well-being and self-confidence behind the style of
Parisian women. Ultimately, this vision of femininity is in perfect
harmony with Lancome. The brand saw Caroline de Maigret as an expert with whom they
could have an intelligent discussion in order to better transmit
a different, liberating form of beauty, a smart mix of
indulgence and perfectionism, carefreeness and commitment…
A collaboration that has only just begun and that will truly
take off in 2015 with the creation and development of an
original makeup collection dreamt up by Caroline de Maigret down to the very last
detail, and with other isolated interventions...
"I am delighted by this collaboration, which is unlike any
other and which truly reflects Lancome," explains Caroline de Maigret. "It's the beginning of a
lovely adventure with this brand that I love so much. A brand that
offers a different vision of femininity: one that is free,
intelligent and that touches both the heart and mind."
Francoise Lehmann, General Manager
of Lancome International, adds: "Our relationship with
Caroline de Maigret inaugurates a
new way of working with women who inspire us by placing them at the
centre of our activity. Caroline has this very French form of
curiosity and creativity that can be applied with an open mind to
extremely varied fields, from art to music, from beauty to fashion.
This is a way to revisit every subject, even the most serious, in a
light-hearted, enjoyable manner and offer a completely new and
surprising vision. It's also a way to consider life as an
inexhaustible source of happiness."
Lancome, French excellence
Founded in 1935 by the visionary pioneer Armand Petitjean, Lancome immediately performed
in selling perfume, beauty care and make-up to an international
clientele. Today, the brand is present in 130 countries, with
20,000 beauty advisers in as many points of sale relaying a message
of French excellence, with great services and iconic products
(Trésor, La vie est belle, L'Absolu Rouge, Hypnose mascara, Teint
Idole, Advanced Génifique, Visionnaire, Absolu L'Extrait, etc.).
Lancome affirms that happiness is the most attractive beauty and
offers every woman the possibility to enhance her beauty and
femininity, whatever her age and whatever her skin color, by giving
her the best of science with major innovations. The luxury
cosmetics house is represented by inspired - and inspiring -
ambassadresses (Julia Roberts,
Kate Winslet, Penelope Cruz, Lupita
Nyong'o, Lily Collins and
Daria Werbowy.). Day after day,
Lancome's ambition is that every woman who comes to Lancome to be
more beautiful leaves happier.
#carolinedemaigretlancome
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Photo - http://photos.prnewswire.com/prnh/20140703/124457
CONTACT: Stacy Mackler, Vice
President, PR & Communications, smackler@lancome-usa.com or
(347) 515-2792
SOURCE Lancome