LOS ANGELES, July 23, 2014 /PRNewswire/ -- Little did
Audrey Moscosa-Rodriguez know that
her answer to the question, "where would you go in a new Toyota
Prius and why?" would earn her a new hybrid to help her
efforts.
Moscosa-Rodriguez was attending this year's National Council of
La Raza (NCLR) Annual Conference, when Toyota invited her – and
other attendees – to answer the question. Her response: that she
would use the Prius to help promote and encourage Latino teens to
graduate high school and apply to college. A panel chose her
as the winner and she was presented with the keys to her new car at
NCLR's Latina's Brunch on Sunday.
"I work with a program that helps middle and high school
students prepare for academic and career success," said
Moscosa-Rodriguez of Savannah, Ga.
"This new Prius will help me reach more students, motivate them
toward high school graduation and college access, and prepare them
for successful entry into the workforce. I can't thank Toyota
enough for this amazing life changing gift. This is such a
tremendous opportunity for me, my students and my community."
The NCLR conference, which ran from July
19 to July 22 in Los
Angeles, is the nation's largest gathering of influential
individuals, organizations, institutions and companies working with
the Hispanic community. Toyota was the title sponsor for this
year's event, celebrating ten years as the No. 1 auto choice for
U.S. Latinos.
"We are proud and grateful to our Latino customers and deeply
thankful for their ongoing partnership, friendship and loyalty,"
said Bill Fay, Group Vice President
and General Manager of the Toyota division at Toyota Motor Sales
(TMS), U.S.A., Inc. "We have been
a proud partner of NCLR for 15 years and are thrilled to be
expanding our efforts to support the important work that NCLR does
to expand civic engagement and foster critical conversations across
the Latino community."
"We are proud to be working side by side with Toyota and to have
them as a committed partner," says Ron
Estrada, Vice President Integrated Marketing and Events at
NCLR. "Toyota always brings something new and exciting to our
conference and we couldn't be more thrilled to have them be a part
of it again this year."
In addition to giving away a new Prius at the conference, Toyota
also showcased its most popular vehicles, hosted an autograph
session with NASCAR's German
Quiroga, a golf clinic taught by LGPA golfer Lizette Salas and a free concert with
Ryan Beatty, gave away car seats and
more.
About Toyota's commitment to the Latino
Community
Since 1991, Toyota has contributed more than $700 million to American nonprofit groups;
a big part of it going to organizations that support
minority populations, including Hispanics.
Toyota supports and partners with premier Hispanic organizations
that promote the advancement of the Latino community in
the United States through
education and civic engagement including:
- National Council of La Raza (NCLR)
- National Association of Latino Elected and Appointed Officials
(NALEO)
- League of United Latin American Citizens (LULAC)
- Congressional Hispanic Caucus Institute (CHCI)
- Hispanic Scholarship Fund (HSF)
- Latinos in Tech Innovation & Social Media (LATISM)
- Hispanicize
Toyota has nearly tripled our number of Hispanic-owned Toyota
and Lexus dealers since 2000 and is proud to offer programs that
keep families safe on the road like the groundbreaking injury
prevention initiative "Buckle Up for Life" or "Abrochate a la
Vida."
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the
Prius, is committed to building vehicles for the way people live
through our Toyota, Lexus and Scion brands.
Over the past 50 years, we've built more than 25 million cars and
trucks in North America, where we
operate 14 manufacturing plants (10 in the U.S.) and directly
employ more than 40,000 people (more than 32,000 in the
U.S.). Our 1,800 North American dealerships (1,500 in the
U.S.) sold more than 2.5 million cars and trucks (more than 2.2
million in the U.S.) in 2013 – and about 80 percent of all Toyota
vehicles sold over the past 20 years are still on the road
today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the
environment. As part of this commitment, we share the
company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand
their ability to do good. For more information about Toyota, visit
www.toyotanewsroom.com.
About NCLR
The National Council of La Raza (NCLR)—the largest national
Hispanic civil rights and advocacy organization in the United
States—works to improve opportunities for Hispanic Americans.
Through its network of nearly 300 affiliated community-based
organizations, NCLR reaches millions of Hispanics each year in 41
states, Puerto Rico, and the
District of Columbia. To achieve its mission, NCLR conducts
applied research, policy analysis, and advocacy, providing a Latino
perspective in five key areas—assets/investments, civil
rights/immigration, education, employment and economic status, and
health. In addition, it provides capacity-building assistance
to its Affiliates who work at the state and local level to advance
opportunities for individuals and families.
Founded in 1968, NCLR is a private, nonprofit, nonpartisan,
tax-exempt organization headquartered in Washington, DC, serving all Hispanic subgroups
in all regions of the country. It has state and regional
offices in Chicago, Los Angeles, Miami, New
York, Phoenix, and
San Antonio.
Contact
Javier Moreno, Toyota
212-715-7469
Javier.Moreno@Toyota.com
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SOURCE Toyota