DUBLIN, Ohio, July 24, 2014 /PRNewswire/ -- The Wendy's
Company (NASDAQ: WEN) announced today that Brandon Solano, 43, a veteran brand builder and
product innovator, has been named Senior Vice President of
Marketing.
Solano will report to Wendy's® Chief Marketing
Officer Craig Bahner and will lead
the Company's Brand Marketing efforts.
"Brandon has a proven track record of building businesses and
organizations. He's a step change thinker who delivers innovation
in everything he does," Bahner said. "He will be a huge asset to
The Wendy's Company and our system, and will help lead our brand
transformation to the next level."
Over the course of his professional career, Solano has worked
for some of the world's leading brands in positions of increasing
scale and complexity. Prior to joining Wendy's, he served three
years as Vice President of Franchise Development at
Domino's®, leading retail store expansion, global retail
re-imaging and franchise recruiting.
From 2008 to 2011, Solano spearheaded product innovation at
Domino's, where his team created an award-winning pipeline of
innovative products.
Prior to Domino's, Solano served as Marketing Director for The
Hershey Company. In this role, he led marketing and product
innovation for Hershey's® largest brand,
Reese's® Peanut Butter Cups, as well as Hispanic
marketing.
During his career, Solano also has held marketing positions with
Procter & Gamble, the Kellogg Company and Newell Rubbermaid, where he oversaw the launch
of the brand's culinary school, the Calphalon Culinary
Center.
Solano holds a B.S. from Grand Valley State
University and a M.B.A. from the University of Notre Dame.
About The Wendy's Company
The Wendy's Company is the world's third-largest quick-service
hamburger company. The Wendy's system includes more than 6,500
franchise and Company-operated restaurants in the United States and 29 countries and U.S.
territories worldwide. For more information, visit aboutwendys.com
or wendys.com.
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SOURCE The Wendy's Company