IRVINE, Calif., July 24, 2014 /PRNewswire/ -- Mazda North
American Operations (MNAO) today was recognized by J.D. Power as
the most improved Non-Premium brand, moving from 16th
place with 776 points in 2013 to 9th place with 790
points in its 2014 Automotive Performance, Execution and Layout
(APEAL) Study(SM). Additionally, the 2014 Mazda6 (821 points)
received highest honors in the Midsize Car segment, scoring 21
points above the segment average. The Mazda brand scored five
points above the Non-Premium average and showed the largest place
movement (improved seven positions) and index score improvement
(increased 14 points) within Non-Premium brands.
"One of the main principles in our DNA is 'Kaizen', which is a
Japanese term that means 'continuous improvement through wisdom and
ingenuity,' said Jim O'Sullivan,
president and CEO, MNAO. "Mazda's improvement in this year's 2014
J.D. Power APEAL study shows that our continued focus on improving
vehicles through ongoing evaluations and customer feedback is
changing their opinion of the brand, and for the better. Customers
are more satisfied with their new Mazda than ever before."
Mazda6 wasn't the only Mazda vehicle to perform well. In fact,
all Mazda vehicles equipped with SKYACTIV®1 TECHNOLOGY
and KODO Design did very well in their respective classes. The 2014
Mazda3 scored 17 points above the Compact Car average, placing it
fourth among 18 total cars. The 2014 Mazda CX-5 did equally as
well, placing fourth out of 13 in the Compact SUV segment, scoring
six points above the segment average.
The APEAL Study examines how gratifying a new vehicle is
to own and drive. Manufacturers worldwide use the study to help
them design and develop more appealing vehicles; consumers use it
to help them make purchase decisions. The 2014 APEAL Study
is based on responses gathered between February and May 2014 from more than 86,000 purchasers and
lessees of new 2014 model-year cars and light trucks, who were
surveyed after the first 90 days of ownership. The APEAL
Study complements the Initial Quality Study (IQS), which
focuses on problems experienced by owners during the first 90 days
of ownership.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales,
marketing, parts and customer service support of Mazda vehicles in
the United States and Mexico through nearly 700
dealers. Operations in Mexico
are managed by Mazda Motor de Mexico in Mexico City. For more
information on Mazda vehicles, including photography and B-roll,
please visit the online Mazda media center at
www.mazdausamedia.com.
1 SKYACTIV is a registered trademark of Mazda Motor
Corporation (MC).
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SOURCE Mazda North American Operations