NEW YORK, July 28, 2014 /PRNewswire/ -- Founded by
Kenny Dichter and Larry Gulko, TechnoHome is proud to
announce its launch of Technogym's Personal Collection to the
affluent home wellness market. The Personal Collection brings
outstanding design, performance and cutting edge technology to
define the luxury home fitness market.
Kenny Dichter, the
world-renowned trend-setting entrepreneur and founder of
Wheels Up and co-founder of Avion Tequila and Larry Gulko, brand building entrepreneur and
creator of the CEO Brand Leadership Forum at the Harvard Business School, will launch TechnoHome at
Technogym's flagship store in SoHo, New
York.
Partnering with Technogym, the world's leading brand
in luxury wellness lifestyle fitness equipment, TechnoHome
offers consumers home wellness with personalized packages created
exclusively for the affluent lifestyle market. The innovatively
designed equipment featured in the Personal Collection was designed
by Antonio Citterio, a renowned
Italian furniture and industrial designer.
"The Personal Collection originates from a quest to create a new
icon among Home Wellness products and heralds the dawn of a new era
in the way we approach physical exercise," said Nerio Alessandri, President and Founder of
Technogym. "The Collection draws on nature and science for
its inspiration and is the fruit of Technogym's collaboration with
the Antonio Citterio Design Studio, to translate thirty years of
research and product development into a unique design concept."
Technogym's Personal Collection includes
award-winning Kinesis Personal - functional trainer which
consumers can customize from a variety of five finishes, Run
Personal -Treadmill, Recline Personal - Recumbent
Bike, Cross Personal - Elliptical,
and Unica - strength trainer. UNITY is
incorporated into all products with its cutting edge technologic
interface.
"We spotted an opportunity to fill a niche in the home market
and partnered with Technogym to offer the top 5% of
affluent consumers a unique and exciting home gym solution," said
Kenny Dichter, Chairman and
Co-Founder of TechnoHome. "The Personal Collection is truly
an authentic collection of luxury
products and a one-of-a-kind breakthrough
innovation workout experience," he continued.
"We're quite excited to be partnering with Technogym, the
leading premium fitness and wellness brand in the world. With
Technogym's endless passion and commitment to innovation, we're
bringing a real game changer in terms of offering our audience the
most sophisticated, technologically advanced and fashion-forward
equipment on the planet," said Larry
Gulko, Chief Executive Officer and Co-Founder of
TechnoHome.
'Dream Gym' packages offers customized home gym design to
maximize space, ranging from 150-500 square feet, integrating
Technogym's Wellness Balls, Wellness Racks and Wellness Tool Kits.
In addition, TechnoHome customers will be offered a full wellness
solution that includes personal training sessions with Technogym
Certified Trainers.
About TechnoHome
The TechnoHome team includes
world-class entrepreneurs seasoned in numerous product categories
including fitness, private aviation, luxury brands, and consumer
packaged goods. TechnoHome is the first and only company to create
personalized in-home gym design packages for the luxury lifestyle
consumer market in North America.
With Technogym's Personal Collection at the core of TechnoHome's
vision, consumers will be offered a wide range of home gym designs
integrating Technogym equipment and personal training services.
About Technogym
Founded in 1983, Technogym is the
world's leading international supplier of products, services, and
solutions in the Wellness and Fitness industry. Technogym is a
world leader in the design of fitness equipment for fitness
facilities, hotels, spas, rehabilitation centers, corporate gyms,
universities, professional sports facilities, private homes, and
beyond. Technogym provides a complete range of cardio, strength and
movement equipment alongside networking solution and programs. With
over 2,200 employees and 14 branches globally, Technogym is present
in over 100 countries. More than 65,000 Wellness centers in the
world are equipped with Technogym and 35 million users train every
day on Technogym. Technogym was the official supplier for the last
five editions of the Olympic Games: Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, and London 2012.
Photo - http://photos.prnewswire.com/prnh/20140725/130410
SOURCE TechnoHome