MORROW, Ga., July 29, 2014 /PRNewswire/ -- TOTO
USA celebrates 25 years of
unsurpassed growth and success in North
America by announcing the launch of its newly renovated
website, which offers improved usability and resources. The clean,
modern redesign provides consumers and building industry
professionals with an interactive channel to learn about the
company and the expertise that led to TOTO USA's becoming a leader in the industry over
the last 25 years. The site also offers easy access to new
information and articles about the innovation, technology, and
design that make TOTO's sustainable, high-performance products the
market's leader.
"We wanted to create an online presence that provides each
visitor with insight into our company, core values, and the
experience of owning TOTO products," said Daijiro Nogata, CEO of TOTO USA. "We also wanted it to serve as an online
learning center, which rewards visitors for the time they spend
with us by providing them with valuable information on a wide array
of topics, such as thought leadership articles, trends research,
bathroom design advice, smart facts, visual metrics, case studies,
CEUs, product information, and technical data," Nogata
continued.
With a high-end lifestyle look, intuitive navigation, and
responsive design, the new site offers accessibility, speed, and
consistent functionality to ensure a positive and productive user
experience throughout visitors' digital journey. The streamlined
site navigation makes new content and features easy to find. Its
responsive design in HTML5 allows the website's content to
automatically adapt to any screen size, so visitors can view an
optimized display of the entire site on any type of mobile device,
such as smartphones and tablets.
The new site harnesses TOTO's brand promise, People-First
Innovation, and its five key fundamentals —PeoplePlanetWater,
People-Centered Design, TOTO Total Design, TOTO Whole Bathroom, and
TOTO Everywhere—to engage visitors by providing insight into the
company's products and initiatives in each core area. The "Living
TOTO Library" houses a compendium of articles, case studies and
other resources—everything from product specifications and industry
certifications, to features and discontinued product information. A
new section entitled, "My TOTO," provides consumers with folders
where they may organize their design ideas and easily share them
online via social media quick links. Within their "My TOTO"
account, consumers may compare product selections and save their
information for later use.
For building design professionals, the new "TOTO Pro" section
enables them to quickly and easily access product information,
download product specifications and CAD drawings, and view
informational videos. As part of TOTO's dedication to the design
and construction community, the company provides members with an
opportunity to meet their continuing education requirements with
several sponsored courses available in the "TOTO Pro" section.
The site also introduces TOTO's new lifestyle campaign entitled,
"Living TOTO." Placing people squarely at its center, "Living TOTO"
depicts the trend toward a more relaxed, informal lifestyle. The
new campaign centers on the concept, "I want to live the TOTO
lifestyle," and its timing is ideal. Studies show that the bathroom
and kitchen remain the two most remodeled rooms in the home.
Consumers view the kitchen as a task-oriented space (cooking, dish
washing, and meal planning). They feel guilty if they are not at
work on household chores. The bathroom, on the other hand, is a
place to which they can escape, closing the door on the world—a
place where they can spend time relaxing, rejuvenating, and
restoring themselves. Capitalizing on these social trends and
Americans' view that cleanliness is a virtue, the "Living TOTO"
campaign aligns the company not only with consumers' daily rhythms
and rituals in the bathroom, but also their personal wellbeing. In
this way, the new campaign extends the TOTO brand beyond the
bathroom's walls and represents TOTO as a better way to live.
TOTO wishes to thank its New
York-based partners on this project: The Moderns, a
solutions-oriented creative agency; DoubleSpace, an integrated
communications and digital firm; and Icreon US, a global IT
consultancy; for their time and expertise guiding the website
redesign process. TOTO's long-standing commitment to People-First
Innovation in the design and manufacture of premium plumbing
products that help people feel cleaner and more alive is furthered
by this redesign. The company believes the new design, content, and
features provide a clearer understanding of the TOTO brand and its
products, which are innovated and designed specifically to make
people's lives better, care for the planet, and respect water.
About TOTO:
TOTO USA is headquarters for the
Americas Division of the TOTO Global Group, which was established
in 1917 with the founding of TOTO, Ltd., in Kitakyushu, Japan. TOTO is the world's largest
manufacturer of bathroom fixtures and fittings with $5.1 billion dollars in annual sales. For nearly
100 years, TOTO has been the recognized leader in performance
innovation and design with products that enhance the luxury
bathroom experience. Today, the company maintains 23,500 employees
in 69 offices around the world and owns manufacturing facilities in
Japan, Mexico, the USA, China
and Europe with an affiliated
network of more than 80 production facilities worldwide. With over
1,500 engineers on staff and three centers devoted to research and
development, TOTO is dedicated to engineering products that respect
the environment while meeting people's needs for comfort, beauty
and performance. TOTO's corporate philosophy – People-First
Innovation – is the guiding principle for all the company's
processes, from engineering and design to manufacturing and sales.
Consumers enjoy the peace of mind that comes from knowing they
purchased a brand that innovates to improve people's quality of
life. Winner of numerous domestic and international awards and
recognitions, TOTO is the only plumbing manufacturer honored as
Water Efficiency Leader by the U.S. Environmental Protection
Agency. The company continues to raise industry standards and
consumer expectations as to what is possible in the bathroom, as
TOTO believes a high-quality bathroom is an experience and an
everyday luxury people value and appreciate.
For more information, consumers may visit www.totousa.com or
call 1.888.295.8134, Option 5. Follow TOTO on Twitter
(@TOTOUSA) and become a TOTO fan on Facebook
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SOURCE TOTO