LONDON, Aug. 19, 2014 /PRNewswire/
-- The wait is over for nail color from London's hottest
diva. The best-selling, fashion-forward shades from
London's most stylish chart-topper are now available in
America. Edgy and sexy pop princess Rita Ora is beloved
for her catchy hooks and unique look. Her funky yet hyper-glamorous
style and London attitude make her the ultimate Rimmel London muse. Now, Rimmel London has brought six
so-hot-they're-cool shades of 60 Seconds Color Rush Nail
Polish created by Rita to the American market, so everyone can
get in on her extreme style. Already a smash hit in Britain, the collection features colors
chosen and named by Rita herself. With a special formula
enriched with Vitamin A, the polish protects and strengthens
nails, and with its Xpress Flat Brush, the Rita Ora 60
Seconds Color Rush Nail Polish collection covers your nail in one
stroke and dries in lightning fast speed—60 seconds!—for an
exhilarating rush of intense, pure color.
To view the multimedia assets associated with this release,
please click:
http://www.multivu.com/players/English/7281951-rimmel-london-rita-ora-60-second-color-rush-nail-polish-collection/
"It was so much fun working with Rimmel," says Rita Ora. "We're
inspired by many of the same things: fashion, color, sounds, style,
life in general, and London in particular. I hope Rimmel girls
everywhere will love these colors as much as I do!"
Available Shades:
- Lose Your Lingerie, an icy pink shade
- Don't Be Shy, a fiery fuchsia
- White Hot Love, a white polish with a stunning pearl
effect
- Breakfast in Bed, an icy green
- Do Not Disturb, a smoky teal
- Midnight Rendezvous, a deep, vibrant purple
WHAT IT COSTS: $1.99
WHERE TO FIND THEM: Chain drug stores and mass retailers
nationwide. Visit www.RimmelLondon.com for store locations
and to try the newest products with Rimmel's exclusive Virtual
Makeover Tool.
RIMMEL LONDON, a top-selling line
of color cosmetics in the U.K., was created in 1834 and introduced
to the U.S. market in March 2000. Rimmel epitomizes the
London spirit – energetic, fashion forward and individual. A
comprehensive beauty offering, Rimmel is always inspired by
London's trend-setting style. Quality cosmetics at an
accessible price that allows American women to get the London
Look.
To view the multimedia assets associated with this release,
please click:
http://www.multivu.com/players/English/7281951-rimmel-london-rita-ora-60-second-color-rush-nail-polish-collection/
SOURCE Rimmel London