PORTLAND, Ore., Aug. 21, 2014 /PRNewswire/ -- Elemental
Technologies, the leading supplier software-defined video solutions
for multiscreen content delivery, today announced the industry's
first annual 4K 4Charity fun run. Co-sponsored by founding partner,
Ericsson, the run will take place at 7:30 a.m.Saturday 13 September, 2014 in Amsterdam. Commemorating 2014 as a year of
major 4K Ultra HD achievements across the global media and
entertainment industry, the 4km (2.49-mile) race is open to all
registered IBC 2014 show attendees at www.4K4Charity.com.
Proceeds from the 4K 4Charity fun run by corporate sponsors and
individual run participants will be designated for Oxfam
International, which works to end poverty and injustice by
mobilizing the power of people against poverty. Additionally, run
participants are encouraged to join ONE, a campaign and advocacy
organization committed to the fight against extreme poverty and
preventable disease.
"From the Sochi Winter Olympics, to the FIFA World Cup, 4K has
become the new industry display standard. We encourage our
colleagues across the industry to keep up the pace by taking part
in the 4K 4Charity run," said Keith
Wymbs, chief marketing officer at Elemental. "Whether you
want to release some stress, run with friends, or challenge your
boss or coworker to a race, the 4K 4Charity is an event you won't
want to miss."
The 4K 4Charity starting line is walking distance from the
southeast corner of the RAI Exhibition and Conference Centre
complex located at Europaplein, 1078 GZ Amsterdam, Netherlands. A Google map for
location can be found here.
Participants will enjoy a mix of urban and natural settings in a
zero-emission activity as they run the fast, flat course charted
along Amstel Park and the Amstel River. The finish line brings
runners back to the starting point, where they can celebrate
completing the media industry's first 4K event over a light snack,
beverages, music and camaraderie. For more event information and to
register for the event, please visit www.4K4Charity.com.
Elemental at IBC 2014
Elemental will feature its full suite of software-defined video
solutions at IBC 2014 September 12 - 16 at the RAI Exhibition
and Convention Centre (Hall 4, Stand 4.B75) in Amsterdam. The company will demonstrate
how its video processing and delivery products can automate
repurposing of live video content for on-demand catch-up TV, pause
TV, and nPVR video services and support end-to-end content
encryption, integration of third party DRM technologies and ad
insertion for content monetization. Elemental will also showcase
its leading HEVC and 4K UHD TV video processing; software updates
to its Elemental Live and Elemental Stream products -- including
support for new HEVC and 4K UHD services at 50/60 frames per second
and 10-bit color; and, Elemental Cloud for live and on-demand video
processing and delivery in pure cloud and hybrid ground-cloud
deployments. Elemental is named as a technology enabler
to the BBC and Turner Sports, both
of which were designated finalists for the IBC 2014 Innovation
Awards. Elemental also is named as a Finalist for the IABM Design
& Innovation Awards 2014 in both the Playout and Delivery
Systems and Services categories. Winners for both awards
programs will be announced at the show. To schedule a meeting
with an Elemental representative at IBC, please contact us.
About Elemental
Elemental Technologies is the leading supplier of
software-defined video solutions for multiscreen content delivery.
Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the
use of software-based video processing to distribute video over IP
networks. Solutions from Elemental provide the flexibility,
scalability and performance required to deliver high quality video
via turnkey, cloud-based and virtualized deployment models.
Powering video experiences for more than 500 leading media
franchises worldwide, Elemental helps pay TV operators, content
programmers, broadcasters and enterprise customers bring video to
any screen, anytime – all at once. The company has offices in
the United States, the
United Kingdom, France, Hong
Kong, Singapore,
Japan, China, Russia, India
and Brazil. To learn more, please
visit www.elementaltechnologies.com and follow @elementaltech on
Twitter.
Ericsson at IBC
At IBC 2014, Ericsson will draw on its unique position at the
convergence of media and IP to showcase how it's enabling its
customers to deliver true TV Anywhere experiences. The company will
show an integrated set of award-winning solutions and services
which are helping the industry form strategies for success in the
Networked Society, where there will be 50 billion connected devices
15 billion of which will be video enabled.
About Ericsson
Ericsson is the driving force behind the Networked Society – a
world leader in communications technology and services. Our
long-term relationships with every major telecom operator in the
world allow people, businesses and societies to fulfil their
potential and create a more sustainable future.
Our services, software and infrastructure – especially in
mobility, broadband and the cloud – are enabling the telecom
industry and other sectors to do better business, increase
efficiency, improve the user experience and capture new
opportunities.
With more than 110,000 professionals and customers in 180
countries, we combine global scale with technology and
services leadership. We support networks that connect more than 2.5
billion subscribers. Forty percent of the world's mobile traffic is
carried over Ericsson networks. And our investments in research and
development ensure that our solutions – and our customers – stay in
front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2013 were
SEK 227.4 billion (USD 34.9 billion). Ericsson is listed on NASDAQ
OMX stock exchange in Stockholm
and the NASDAQ in New York.
Press Contact
Laura Barber
Elemental Technologies
laurab@elementaltechnologies.com
(503) 703-3638
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SOURCE Elemental