LONDON--Advertising firm WPP PLC (WPP.LN) said Monday that its majority-owned company, Aqua, has acquired Applogix, a marketing and ecommerce technology company in South Africa for an undisclosed sum.

Aqua is a digital agency and part of Wunderman.

WPP shares at 0835 GMT traded down 1 pence, or 0.08%, at GBP12.62, valuing the company at GBP16.63 billion.

-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter: @Raztweet

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