WEST CHESTER, Pa., Sept. 11, 2014 /PRNewswire/ -- When it comes to a
great pair of shoes, Ivanka Trump is an expert. As a successful
businesswoman and entrepreneur, she knows that power shoes can help
a woman feel like she is ready to conquer the world. This year,
Trump is digging in her heels to help fight breast cancer through
her involvement with QVC Presents "FFANY Shoes on Sale."
A charitable collaboration between QVC and the Fashion Footwear
Association of New York (FFANY),
QVC Presents "FFANY Shoes on Sale" has generated more than
$44 million to date. During the month
of October, donated shoes from over 80 brands will be offered at
amazing prices to benefit breast cancer research and education. The
event is scheduled to air live on QVC Thursday, October 16 from 6 PM to 9 PM
(ET), and Trump has taken a step out of the boardroom to appear
in both print and television public service announcements
supporting the cause.
"I am honored to be part of this important initiative, and I
find it incredibly rewarding to help women come together for this
significant reason, through something we all love…shoes," commented
Trump. "Breast cancer, unfortunately, impacts so many lives, but it
is liberating and comforting to know that we can help fight back
and tackle it one step at a time."
During the three-hour broadcast event, shoppers can choose from
more than 200 styles being offered at HALF the
manufacturer's suggested retail price.* In addition, each weekday
from 7 AM to 9 AM (ET) during the
month of October, buyers can shop the Shoe of the Day on
air, online or on the QVC apps. A minimum of 80 percent of the
purchase price** will benefit various breast cancer research and
education institutions. Select styles from the Ivanka Trump
footwear collection are scheduled to be included in the
assortment.
"Ms. Trump's dedication and enthusiasm both inside and outside
of the boardroom are outstanding," said Ron
Fromm, FFANY's president and CEO. "We are thrilled to have
her as our spokesperson and know that she will help draw people to
the cause."
"In addition to success in both the business and fashion worlds,
Ivanka's philanthropic spirit is admirable," said Mike George, president and CEO of QVC. "As
someone who routinely gives back through various charities, she
brings a unique perspective to this year's event. I think her
passion will be contagious, allowing shoppers to feel even more
empowered by their purchases knowing that they can help make a
difference."
Beneficiaries for the 2014 QVC Presents "FFANY Shoes on Sale"
event include: The Abramson Cancer Center of the University of Pennsylvania, The Breast Cancer
Research Foundation, The Samuel Oschin Comprehensive Cancer
Institute at Cedars-Sinai Medical Center, The Susan F. Smith Center
for Women's Cancers at Dana-Farber Cancer Institute, The
University of Michigan Comprehensive
Cancer Center's Breast Oncology Program, The University of Pittsburgh Cancer Institute, The
Winthrop P. Rockefeller Cancer Institute of the University of Arkansas for Medical Sciences, The
Alvin J. Siteman Cancer Center at Barnes-Jewish Hospital and
Washington University School of
Medicine, and The Margie and Robert E. Petersen Breast Cancer
Research Program at the John Wayne Cancer Institute at Providence
Saint John's Health Center. Those wishing to support cutting-edge
research at these organizations can go to www.ffany.org to make
contributions and find out ways to join in and be part of this
important effort.
*The manufacturer's suggested retail price is based on
supplier's representation of value. No sales may have been made at
this price.
**Purchase price excludes shipping, handling and
tax.
About QVC
QVC, Inc., a wholly owned subsidiary of
Liberty Interactive Corporation (NASDAQ: LINTA, LINTB), is the
world's leading video and ecommerce retailer. QVC is committed to
providing its customers with thousands of the most innovative and
contemporary beauty, fashion, jewelry and home products. Its
programming is distributed to approximately 300 million homes
worldwide through operations in the U.S., Japan, Germany, United
Kingdom, Italy and a joint venture in China. West Chester,
Pa.-based QVC has shipped more than a billion packages in
its 27-year history and the company's website, QVC.com, is ranked
among the top general merchant Internet sites. QVC, Q, and the Q
Ribbon Logo are registered service marks of ER Marks, Inc.
About the Fashion Footwear Charitable Foundation
The
Fashion Footwear Charitable Foundation was created to support
ongoing research and education programs in the fight against breast
cancer and is supported by members of the Fashion Footwear
Association of New York (FFANY).
Donated footwear is sold on live television through QVC during the
Fashion Footwear Charitable Foundation's annual charity benefit,
QVC Presents "FFANY Shoes on Sale." Funds are distributed to
leading breast cancer research and education institutions across
the United States, including
beneficiaries for the 2014 event: The Abramson Cancer Center of the
University of Pennsylvania, The Breast
Cancer Research Foundation, The Samuel Oschin Comprehensive Cancer
Institute at Cedars-Sinai Medical Center, The Susan F. Smith Center
for Women's Cancers at Dana-Farber Cancer Institute, The
University of Michigan Comprehensive
Cancer Center's Breast Oncology Program, The University of Pittsburgh Cancer Institute, The
Winthrop P. Rockefeller Cancer Institute of the University of Arkansas for Medical Sciences, The
Alvin J. Siteman Cancer Center at Barnes-Jewish Hospital and
Washington University School of
Medicine, The Margie and Robert E. Petersen Breast Cancer Research
Program at the John Wayne Cancer Institute at Providence Saint
John's Health Center. The Fashion Footwear Charitable Foundation
makes its home at 274 Madison Avenue, Suite 1701, New York, NY 10016, www.FFANY.org.
Photo - https://photos.prnewswire.com/prnh/20140911/145483
SOURCE QVC, Inc.