PORTLAND, Ore., Sept. 15, 2014 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and
TV everywhere, today announced it expanded its partnership with
Meredith Corporation's Local Media Group. The expansion includes
Meredith TV stations in Atlanta
(WGCL, CBS & WPCH, Peachtree TV), Hartford, Conn. (WFSB, CBS) and Nashville, Tenn. (WSMV, NBC).
These stations will utilize Rentrak's Advanced Demographics to
sell inventory to national and local agencies and direct accounts.
Meredith Local Media Group will also use Rentrak's single-source
automotive and political segments to sell the true targets that
their advertisers are trying to reach.
"We are glad to see our partnership with Rentrak expand," said
Doug Lowe, executive vice president,
Meredith Local Media Group. "Rentrak's Advanced Demographics for
political and automotive will allow our stations to understand
their audiences through the lens of our agency and advertiser
partners and help them best reach their potential car buyers or
voters through our high quality television stations. With the
stability inherent in Rentrak's huge measurement footprint in each
market, we look forward to reducing our makegood liabilities as
well as making smarter programming and promotions decisions."
"Meredith was one of Rentrak's early partners and this latest
group expansion is further evidence of the value our clients
receive from Rentrak information and insights," said Rentrak's
Executive Vice President of Local Television Steve Walsh.
About Meredith
Meredith Corporation (NYSE:
MDP; www.meredith.com) has been committed to service
journalism for more than 110 years. Today, Meredith uses
multiple distribution platforms – including broadcast television,
print, digital, mobile, tablets and video – to provide consumers
with content they desire and to deliver the messages of its
advertising and marketing partners.
Meredith's Local Media Group includes 15 owned or operated
television stations reaching 10 percent of U.S. households.
Meredith's portfolio is concentrated in large, fast-growing
markets, with seven stations in the nation's Top 25 – including
Atlanta, Phoenix and Portland – and 13 in Top 50 markets.
Meredith's stations produce approximately 525 hours of local news
and entertainment content each week, and operate leading local
digital destinations. Additionally, Meredith Video Studios
produces The Better Show, a syndicated daily lifestyle
television program reaching 80 percent of U.S. TV households.
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing
industries' premier provider of worldwide consumer viewership
information, precisely measuring actual viewing behavior of movies
and TV everywhere. Using our proprietary intelligence and
technology, combined with Advanced Demographics, only Rentrak is
the census currency for VOD and movies. Rentrak provides the
stable and robust audience measurement services that movie,
television and advertising professionals across the globe have come
to rely on to better deliver their business goals and more
precisely target advertising across numerous platforms including
box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak