SAN MATEO, Calif., Sept. 17, 2014 /PRNewswire/ -- NetSuite Inc.
(NYSE: N), the industry's leading provider of cloud-based
financials / ERP and omnichannel
commerce software suites, today announced that Guthy-Renker,
the global, multi-billion dollar direct marketing company with one
of the world's largest order continuity programs, has selected
NetSuite's OMX order management solution to address its complex and
high-volume order management environment, processing millions of
orders a year and serving more than 2.5 million customers in nearly
70 countries.
In a multi-phase rollout, the California-based company is displacing
multiple custom-built order management applications used both
internally and through third-party logistics provider (3PL)
partners in the U.S., Europe,
Japan, Australia/New
Zealand and Canada. The
far-reaching order management implementation went live in
February 2014 to support
Guthy-Renker's Principal Secret® brand, replacing an aging
custom-built mainframe application that didn't match rising
customer expectations for swift fulfillment and a seamless brand
experience.
The implementation of NetSuite OMX is an important modernization
initiative in Guthy-Renker's efforts to build on the success it has
achieved since its founding in 1988. Its previous order management
environment introduced unnecessary overhead and complexity and
didn't offer the agility the company sought to redefine how it
handles customers, processes orders and presents real-time business
intelligence. To maintain its competitive advantage in the
fast-moving world of rising customer expectations, Guthy-Renker
sees real-time, scalable, cloud-based order management as a key
differentiator.
"The biggest benefit of moving to NetSuite OMX is a completely
real-time system where everything is updated and processed without
delay," said Kim Terry, Guthy-Renker
CIO. "We want to be able to process orders quickly, consistently
and efficiently, regardless of touchpoint. We are finding that with
our initial implementation, the speed at which NetSuite OMX
processes orders is much faster than batch processing. More orders
are now able to go out the same day because of how well the system
works."
With its continuity focus and large and complex scope,
Guthy-Renker's direct response business, with more than
$1.5 billion in annual revenue, has
unique requirements in such areas as recurring shipment logic,
physical goods shipments, specialized credit handling and returns.
Most mainstream order management systems and newer cloud-based
subscription systems lacked the capabilities the company needed.
"NetSuite OMX was by far the most full-featured and the closest fit
to our needs," Terry said.
Building on the success of its initial Principal Secret order
management implementation, Guthy-Renker is in the process of
rolling out additional brands to go live in late Q3, with the
company's full product lineup which include such brands as
Proactiv®, Proactiv+®, WEN® Haircare, Meaningful Beauty® and
Natural Advantage®, and others progressing through 2015. With
NetSuite OMX, Guthy-Renker is gaining new capabilities such as:
Multichannel order management. Guthy-Renker can handle
multichannel order management through websites, mobile devices and
its call centers.
Greater speed and efficiency. The company expects to
reduce its fulfillment time from days to hours for its high-volume
business.
Continuity program management. Guthy-Renker is improving
its ability to manage its complex continuity-based business, by
which customers can sign up for various product mixes, quantities
and timeframes, e.g. a 30-, 60- or 90-day supply.
Customer relationship management. Call center agents are
equipped with the CRM capabilities included within NetSuite OMX for
better customer management, replacing a custom-built system that
had limitations in ease of use and visibility.
Financial and transaction management. The company is
utilizing NetSuite OMX to store financials for customer
transactions and receivables.
Today, more than 20,000 companies and subsidiaries depend on
NetSuite to run complex, mission-critical business processes
globally in the cloud. Since its inception in 1998, NetSuite has
established itself as the leading provider of enterprise-class
cloud financials/ERP suites for divisions of large enterprises and
mid-sized organizations seeking to upgrade their antiquated
client/server ERP systems. NetSuite excels at streamlining business
operations as demonstrated in a recent Gartner study naming
NetSuite as the fastest growing financial management software
vendor on a global basis. NetSuite continues its success in
delivering the best cloud ERP/financials suites to businesses
around the world, enabling them to lower IT costs significantly
while increasing productivity, as the global adoption of the cloud
is accelerating.
Follow NetSuite's Cloud blog, NetSuite's Facebook page and
@NetSuite Twitter handle for real-time updates.
For more information about NetSuite, please visit
www.netsuite.com.
NOTE: NetSuite and the NetSuite logo are registered service
marks of NetSuite Inc.
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SOURCE NetSuite Inc.