NEW YORK, Sept. 17, 2014 /PRNewswire/ -- PVH Corp.
(NYSE: PVH), owner of the Olga women's intimates brand, has
announced a year-long campaign to raise funds for My Hope Chest in
honor of Breast Cancer Awareness month this October. My Hope
Chest is the only national non-profit organization that helps to
fund reconstructive surgery for mastectomy patients who cannot
afford the procedure.
Now through April 30, 2015,
consumers can support the cause by visiting a dedicated page on the
Olga website to donate an amount of their choice
(www.olgaintimates.com/my-hope-chest). PVH will match in the
brand's name each consumer's generosity (up to $75,000). My Hope Chest brings hope for healing
by providing patients with the financial ability to acquire their
desired reconstruction.
"We understand the importance of breast restoration to a cancer
survivor's self-esteem, dignity and confidence, which is why we
have partnered with My Hope Chest," says Les Hall, President of Core Intimates Brands at
PVH. "If a woman makes the life-changing decision to undergo a
mastectomy, she should also have the opportunity for reconstruction
without the financial burden that may come along with this
procedure, especially after what she has just endured."
The average cost of breast reconstruction can be upwards of
$20,000, according to MSN Money. My
Hope Chest takes action by pairing patients with surgeons who are
willing to perform the breast reconstructions pro bono. My
Hope Chest then covers the remaining expenses associated with the
surgery, including hospitalization, to help ease the stress on the
patients.
"My Hope Chest's efforts are focused on the 'celebration of life'
and survivors," says Alisa
Savoretti, founder of My Hope Chest. "We are truly
grateful to Olga and PVH Corp. for not only recognizing the
uniqueness of our mission but for joining hands to be a part of the
solution. We are ever hopeful to see combined donations from
consumers and Olga reach $150,000 in the coming year, assisting the
charity to continue our unique and important work for breast cancer
survivors who had lost hope of feeling like themselves again.
We are confident that together we will bring closure and healing
for all who desire and bringing hope back to life."
For more information about Olga, please visit
www.olgaintimates.com
For more information about My Hope Chest, please visit
www.myhopechest.org
About PVH
PVH Corp., one of the world's largest
apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the
world's largest shirt and neckwear company and markets a variety of
goods under its own brands, Van
Heusen, Calvin
Klein, Tommy
Hilfiger, IZOD, ARROW, Warner's and
Olga, and its licensed brands, including Speedo,
Geoffrey Beene, Kenneth
Cole New York, Kenneth Cole Reaction, MICHAEL Michael
Kors, Sean John,
Chaps, Donald J. Trump Signature Collection,
DKNY, Ike Behar and
John Varvatos.
About My Hope Chest
My Hope Chest, founded in 2003, is
the only national not for profit organization funding breast
reconstruction for uninsured and under insured survivors. Its
services "pick up" where other organizations leave off by
facilitating and funding the final step in breast cancer treatment
– helping survivors who desire reconstruction return to a "new"
normal with feelings of hope, self-worth and completeness.
Photo - http://photos.prnewswire.com/prnh/20140916/146509
Photo - http://photos.prnewswire.com/prnh/20140916/146508
Photo - http://photos.prnewswire.com/prnh/20140916/146507
SOURCE PVH Corp.