CANTON, Mass., Oct. 1, 2014 /PRNewswire/ -- Baskin-Robbins,
the world's largest chain of ice cream specialty shops, today
announced a Global Ice Cream Cake Celebration with giveaways and
new cake options for its guests. Beginning today and running
through the month of October, Baskin-Robbins will be giving away
"31 Cakes in 31 Days" in countries around the world, from
the United States and Japan to Australia and the United Kingdom. In addition, the brand is
rolling out two new ice cream cake options at participating U.S.
locations, the Celebration Mini Roll Cake and
Rosette Mini Roll Cake.
"We're excited to kick off a Global Ice Cream Cake Celebration
at Baskin-Robbins with giveaways around the world and the launch of
two new ice cream cake options here in the U.S.," said John Costello, President, Global Marketing and
Innovation for Dunkin' Brands. "Baskin-Robbins is known globally
for our creative and customizable ice cream cakes, which are
perfect for any holiday or celebration. We're looking forward
to celebrating ice cream cakes all month long with our guests."
As part of Baskin-Robbins' ice cream cake celebration in the
U.S., the brand is inviting followers of @BaskinRobbins on Twitter
to share how they celebrate life's occasions with ice cream cakes
for the chance to win a Baskin-Robbins gift card to use towards a
cake. For its Ice Cream Cake Celebration Twitter
Sweepstakes, the brand will give away one $31 Baskin-Robbins gift card each day throughout
the month of October to help celebrate the joy that ice cream cakes
bring to people around the world. No purchase necessary, must be
18+ to enter. Void where prohibited. For official rules and
additional information related to the Ice Cream Cake Celebration
Twitter Sweepstakes, visit the following link.
The Celebration Mini Roll Cake and Rosette Mini Roll Cake start at the suggested
retail price of $12.99 at
participating Baskin-Robbins shops across the country. The new Mini
Roll Cakes serve 2-4 people and are perfect for sharing at small
gatherings with friends and family.
In addition, the brand is offering seasonal ice cream cake
favorites, including the Pumpkin Patch Cake and Fall
Harvest Roll Cake, which are customizable with a guest's
favorite ice cream and cake flavor combination, including the
October Flavor of the Month, Trick OREO® Treat, which
features vanilla-flavored ice cream with orange creme-filled OREO®
cookie pieces, Baby Ruth® and Butterfinger® candy pieces. These
designs, as well as many others, are available to order through
Baskin-Robbins' online cake ordering website at
www.baskinrobbins.com/onlineordering.
Today also marks the kick-off of The Dunkin' Donuts &
Baskin-Robbins Community Foundation's (DDBRCF) "Cakes for a Cause"
Program, in which guests are invited to make a $1 donation to the DDBRCF at participating
Baskin-Robbins restaurants nationwide. In appreciation, guests will
receive a paper icon featuring an ice cream cake to sign and
display at their local restaurant. All funds raised will support
The DDBRCF's efforts to serve local communities by taking care of
their basic needs: hunger, children's health and safety. Launched
in 2006, The DDBRCF has granted more than $4.6 million to local charities.
For more information about Baskin-Robbins' wide variety of ice
cream flavors and frozen desserts,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Pinterest
(www.pinterest.com/baskinrobbins31).
OREO® and the OREO® Wafer Design are registered
trademarks of Mondelēz International group, used under license.
About Baskin-Robbins
Named the top ice cream and
frozen dessert franchise in the United
States by Entrepreneur magazine's 35th annual
Franchise 500® ranking, Baskin-Robbins is the world's largest chain
of ice cream specialty shops. Baskin-Robbins creates and markets
innovative, premium hard scoop ice cream and soft serve, custom ice
cream cakes and a full range of beverages, providing quality and
value to consumers at 7,300 retail shops in nearly 50 countries.
Baskin-Robbins was founded in 1945 by two ice cream enthusiasts
whose passion led to the creation of more than 1,000 ice cream
flavors and a wide variety of delicious treats. In 2013, more than
13 million ice cream cakes were sold in Baskin-Robbins shops
worldwide. Headquartered in Canton,
Mass., Baskin-Robbins is part of the Dunkin' Brands Group,
Inc. (Nasdaq: DNKN) family of companies. For further information,
visit www.BaskinRobbins.com.
Contact:
Justin
Drake
Dunkin' Brands
781-737-3315
justin.drake@dunkinbrands.com
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SOURCE Baskin-Robbins