PORTLAND, Ore., Oct. 20, 2014 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and TV
everywhere, today announced that it has been granted a patent by
the U.S. Patent and Trademark Office for the method and system
behind measuring the status of return path TVs (also known as
set-top boxes). This is an important component of Rentrak's
massive and passive ratings service, which will soon measure 60
million return path TVs for live and DVR viewing and more than 114
million TVs for Video on Demand viewing.
U.S. Patent 8,863,166 is for a system to identify when TV sets
are off, but the set-top-box is on. Because it often happens that a
set-top box is left on when the television is turned off, this
process is crucial to the measurement of viewing based on
return-path TVs. Rentrak's approach includes more than 10,000
statistical models to identify specific viewing situations.
"This is great news for Rentrak and the video industry," said
Rentrak's Vice Chairman and CEO Bill
Livek. "This patent recognizes the fact that only Rentrak
has the intellectual property and years of experience to precisely
measure TV viewing everywhere. This technology is an integral part
of providing massive and passive television measurement for our
clients."
About Rentrak
Rentrak (NASDAQ: RENT) is the
entertainment and marketing industries' premier provider of
worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our
proprietary intelligence and technology, combined with Advanced
Demographics, only Rentrak is the census currency for VOD and
movies. Rentrak provides the stable and robust audience
measurement services that movie, television and advertising
professionals across the globe have come to rely on to better
deliver their business goals and more precisely target advertising
across numerous platforms including box office, multiscreen
television and home video. For more information on Rentrak, please
visit www.rentrak.com.
Contact for Rentrak
Antoine
Ibrahim
Office: 646-722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak