By Peter Evans 

LONDON-- British American Tobacco PLC on Wednesday reported a big fall in nine-month revenue, blaming a slow recovery in Western Europe and pressure on the disposable incomes of consumers in all its big markets.

The maker of Lucky Strike, Dunhill and Kent cigarettes said revenue fell 9.6% in the nine months to Sept. 30, largely because of currency weakness in its major markets.

BAT said cigarette volumes declined 1% in the period, compared with a fall of 3.2% a year earlier. The company said growth in the Middle East, Pakistan and Ukraine failed to make up for falling demand in Russia, Vietnam and Brazil.

"Although currency movements impacted our reported results, the group continues to perform well and we are on track to deliver another year of good earnings growth," Chief Executive Nicandro Durante said.

Shares in BAT fell to their lowest price since early April in morning trading. At 09:05 GMT shares traded down 4.2%, or 145p, at GBP33.21.

Analysts said the fall was partly because of comments on "competitive pricing" in Australia and Malaysia, two of BAT's bigger markets. BAT's brands are generally priced higher than others meaning they can be undercut by competitors. In Australia, BAT has lost share to Imperial Tobacco Group PLC's lower-priced JPS brand, according to analysts at Berenberg Bank.

Write to Peter Evans at peter.evans@wsj.com

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