PORTLAND, Ore., Nov. 21, 2014 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and TV
everywhere, today announced that it has been granted two new
patents by the U.S. Patent and Trademark Office, both of which help
Rentrak extend its leadership in measuring the new dynamics
of television.
U.S. Patent 8,887,188 is for a method and system for television
advertisement audience measurement. This patent secures Rentrak's
intellectual property rights around "Exact Commercial
Ratings®." Rentrak provides, to the second,
the rating for national commercials, rather than an average of
commercials in a pod, to give advertisers a precise accountability
metric.
U.S. Patent 8,893,165 is for a method and system that
compensates for problems with return path TV data storage. In
some cases, a return path TV is not able to store all the channel
changes before sending them back for processing by
Rentrak. This patent detects when this problem happens, which
enables Rentrak to fix the problem quickly.
"Once again, the U.S. Patent Office has recognized Rentrak's
unique inventions that help it measure TV everywhere," said
Rentrak's Vice Chairman and CEO Bill
Livek.
About Rentrak
Rentrak (NASDAQ: RENT) is the
entertainment and marketing industries' premier provider of
worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our
proprietary intelligence and technology, combined with Advanced
Demographics, only Rentrak is the census currency for VOD and
movies. Rentrak provides the stable and robust audience
measurement services that movie, television and advertising
professionals across the globe have come to rely on to better
deliver their business goals and more precisely target advertising
across numerous platforms including box office, multiscreen
television and home video. For more information on Rentrak, please
visit www.rentrak.com.
RENTM
Contact for Rentrak
Antoine
Ibrahim
Office: 646-722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak