By Angela Chen 
 

HSBC's Swiss-based private banking arm has admitted to the Securities and Exchange Commission that it provided unregistered brokerage and investment advisory services to U.S. clients, and it will pay $12.5 million to settle the charges, the SEC said Tuesday.

HSBC Private Bank will accept a censure and a cease-and-desist order, and pay the $12.5 million, of which $2.6 million is a direct penalty. A representative was not immediately available for comment.

According to the SEC, the HSBC Private Bank began providing cross-border services to clients in the U.S. more than a decade ago. HSBC personnel traveled to the U.S. to induce securities transactions, provide investment advice and solicit clients, and also communicated from overseas via mail and emails.

During that time, the company amassed as many as 368 U.S. client accounts and collected about $5.7 million in fees.

The SEC says that the bank knew there was a risk of violating securities law by providing unregistered services to U.S. clients, and created a North American desk to consolidate U.S. client accounts and service them in a way that wouldn't violate registration requirements. But internal reviews showed that multiple accounts that were supposed to be closed remained open, since relationship managers were reluctant to lose clients by transferring them to the new, consolidated desk.

"HSBC Private Bank's efforts to prevent registration violations ultimately failed because their compliance initiatives were not effectively implemented or monitored," said Andrew J. Ceresney, director of the SEC's Division of Enforcement.

In 2010, HSBC Private Bank exited the U.S. cross-border business. Nearly all of its U.S. client accounts were closed or transferred by the end of 2011.

Write to Angela Chen at angela.chen@wsj.com

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