SEATTLE, Dec. 15, 2014 /PRNewswire/ -- Starting today,
Alaska Airlines customers can enjoy free* entertainment directly on
their personal electronic devices. The new entertainment service,
available today on 50 of Alaska's
737 planes, will be available at no extra charge through
Jan. 31, 2015. Alaska will equip nearly all of its all-Boeing
fleet by April 2015.
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Alaska's inflight entertainment
launch marks the debut of Alaska BeyondTM, a new
flight experience that highlights what sets Seattle's hometown airline apart from other
carriers. In addition to entertainment, Alaska Beyond is
further defined by its artisan food and beverage program, and its
in-cabin comforts including Recaro seats with personal power at
every seat.
"If you haven't flown Alaska
lately, you'll be delighted with the enhanced experience that we
are now offering onboard," said Curtis
Kopf, the airline's vice president of customer innovation
and marketing. "At Alaska, we pride ourselves on offering unique
amenities that make travel more enjoyable."
Alaska Beyond
Entertainment lets customers catch up on their favorite
television shows and watch recently released movies using their own
Wi-Fi-enabled tablet, smartphone or laptop. *All content, including
premium movies and TV shows, will be complimentary through
Jan. 31, 2015. Starting Feb. 1, customers can still enjoy access to a
wide selection of complimentary custom curated content and purchase
premium movies and TV shows starting at $1.99.
With Alaska Beyond
Comfort, Alaska customers
power-up with standard and USB personal power outlets at every
seat. The custom-designed leather seats, made by Recaro, feature
6-way adjustable headrests, enhanced personal space and three
inches of recline. Access to power outlets is conveniently located
in the seatback in front of each passenger. Today, more than 95
percent of Alaska's fleet of
Boeing 737-800s, -900s, and -900ERs have power outlets at every
seat. Many of Alaska's aircraft
also feature the Boeing Sky Interior which creates a lighter and
more spacious cabin. Later next year, Alaska will be the launch customer of Boeing's
innovative Space Bins, which provide 48 percent more overhead bin
storage.
Alaska Beyond Delicious offers travelers locally-sourced,
artisan food and beverage from iconic Northwest brands, including
signature entrees designed by award-winning chef Tom Douglas. The popular Signature Fruit &
Cheese Platter features Beecher's Flagship and Tillamook cheeses
are available on all flights, as well as hand-poured Canoe Ridge
wines, Sun Liquor hand-crafted liquors, Alaskan Amber and other
local micro-brews, and in First Class, Chateau Ste. Michelle
wines.
Learn more about Alaska Beyond at
www.alaskaair.com/beyond.
Launching Beyond Entertainment
Customers will know entertainment is available on their device
by reviewing the Flight Amenities seatback card located at each
seat on equipped aircraft. Programing available through
Alaska's inflight entertainment is
powered by Gogo Vision, a service that wirelessly streams content
from a server onboard the aircraft to customer tablets and smart
phones.
Customers can begin viewing content after the aircraft reaches
an altitude of 10,000 feet. To connect, customers go to the Gogo
Inflight network, launch their browser and click on
"Entertainment." Further instructions and a list of supported
devices is available at www.gogoair.com. Customers traveling
without a device can rent a video player with pre-loaded content on
many longer flights. Prices vary depending on the length of the
flight and start at $8.
Learn more about Alaska Beyond at blog.alaskaair.com or download
images and b-roll at http://bit.ly/AlaskaIFE.
Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK),
together with its partner regional airlines, serves more than 100
cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in
Customer Satisfaction Among Traditional Carriers" in the J.D. Power
North American Airline Satisfaction Study for seven consecutive
years from 2008 to 2014. Alaska Airlines' Mileage Plan also ranked
highest in the J.D. Power 2014 Airline Loyalty/Rewards Program
Satisfaction Report. For reservations, visit www.alaskaair.com .
For more news and information, visit the Alaska Airlines/Horizon
Air Newsroom at www.alaskaair.com/newsroom.
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SOURCE Alaska Air Group