SAN CLEMENTE, Calif.,
Dec. 16, 2014 /PRNewswire/
-- The California Milk Processor Board (CMPB), the creator of
got milk?, in conjunction with California Department of Food and
Agriculture (CDFA) Secretary Karen
Ross, State Superintendent of Public Instruction
Tom Torlakson, represented by
Interim Deputy Superintendent Keric
Ashley, and actor Jaleel
White, announced today that the got milk? CowParade is
coming to California in
September 2015. CowParade is the
largest and most successful public art event in the world, having
been staged in 80 cities worldwide. The event will feature
life-size fiberglass cow art exhibits in select cities throughout
the Golden State, promoting art, education and celebrating the
California dairy industry. No
other state has hosted a public art event of this magnitude.
"The got milk? CowParade is a fun, entertaining and whimsical
art exhibit that highlights education and California's thriving dairy industry," said
State Superintendent of Public Instruction Tom Torlakson. "At the same time it generates
funds for educational groups that do important work for our
students."
As part of the got milk? CowParade public art exhibition, got
milk? is partnering with educational nonprofits including THINK
Together and STAR Education among others. At the end of the exhibit
period, the art pieces will be auctioned and a portion of the
proceeds will benefit the organizations.
"We're proud to present the opportunity for California cities and companies to join the
celebration and participate in this historic art exhibition," said
Steve James, Executive Director,
California Milk Processor Board. "We're going to promote education,
art, and our important dairy industry – through this fun and
creative installation that will be uniquely California."
The got milk? CowParade will connect with adults and children
through one-of-a kind art exhibits placed throughout California communities with the goal being to
have large art installations in Sacramento, San
Francisco/San Jose,
Fresno, Bakersfield, Los
Angeles, Palm Springs and
San Diego. National and
internationally renowned artists and local talent as well as
celebrity supporters will be invited to participate in the
exhibitions. For participation and/or submission info, visit
www.gotmilkcowparade.com.
"As a father I place a high value on education, which is a key
objective of the got milk? CowParade," said actor Jaleel White from popular sitcom Family Matters,
Dancing with the Stars and Total Blackout. "I'm happy to be a part
of this program and help bring this important message to
families."
CowParade is an art installation consisting of variously
designed and painted full-sized cows hosted by sponsors for a
duration of 2-4 months. CowParade has been staging art exhibits
worldwide since 1999. Past cities include Chicago (1999), New
York City (2000), London
(2002), Tokyo (2003), Dublin (2003), Stockholm (2004), Mexico City (2005), Sao Paulo (2005), Buenos Aires (2006), Boston (2006) Paris (2006), Milan (2007), Istanbul (2007), Taipei (2009), Rio
de Janeiro (2011), Hong
Kong (2013), and Shanghai
(2014). The cow sculptures, mounted on a 300 pound cement
display base, are made of fiberglass with steel rebar
reinforcement. The sculptures come in three basic positions –
standing (head up), grazing (head down), reclining. The Standing
Cow is 95" long x 29" wide x 57" high, the Grazing Cow is 84" long
x 29" wide x 48" high, and the Reclining Cow is 88" long x 44" wide
x 42" high. For more information on CowParade visit
www.cowparade.com.
For more information on the got milk? CowParade
visit: www.gotmilkcowparade.com or follow got milk? via
social media on Facebook @gotmilk, Twitter @gotmilk and Instagram
@officialgotmilk. Join the conversation via #gotmilkcowparade.
About the CMPB
The California Milk Processor Board was established in 1993 to
make milk more competitive and increase milk consumption in
California. Awareness of got milk?
is over 90% nationally and it is considered one of the most
important and successful campaigns in history. Got milk? is a
federally registered trademark that has been licensed by the
national dairy boards since 1995. The CMPB's Spanish-language
campaign began in 1994 using the tagline "Familia, Amor y Leche"
(Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign
replaced it in 2006, in order to better align the English and
Spanish language work. The CMPB is funded by all California milk processors and administered by
the California Department of Food and Agriculture.
Photo - http://photos.prnewswire.com/prnh/20141217/164849
Photo - http://photos.prnewswire.com/prnh/20141217/164850
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SOURCE California Milk Processor Board