PORTLAND, Ore., Jan. 20, 2015 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and TV
everywhere, today announced that it will partner with Kantar's data
integration, analytics and insights division Kantar Shopcom to
integrate retail purchase data and information into its portfolio
of solutions. The deal includes comprehensive, multi-sector
purchase transaction data and information for over 300 million U.S.
consumers into its television viewing measurement. Similarly,
Kantar Shopcom will integrate Rentrak's TV viewing information from
millions of U.S. households with its purchase transaction
information to expand its multi-channel, cross-media planning,
targeting and measurement solutions.
The integration of Rentrak's highly granular television-viewing
information with Kantar Shopcom's equally granular purchase
transaction information will provide advertisers, agencies and TV
networks with the ability to not only target, but also monitor
effectiveness of their marketing to retailers and brands. It will
also allow customers to translate TV impressions and actual
merchant sales dollars to better understand the effect TV and
digital companies have on results on retail sales. Likewise, Kantar
Shopcom will integrate Rentrak TV viewing information into its
planning, targeting and measurement solutions, most notably its
multi-channel and cross-media solutions.
This new partnership follows the merging of Kantar Media's US TV
measurement business into Rentrak in October last year.
"Kantar Shopcom is delighted to partner with Rentrak in the
creation and delivery of solutions that combine purchase data and
TV viewing behavior, at scale, for the broadest array of retail
verticals in the marketplace," stated Katie
Casavant, CEO of Kantar Shopcom.
Chris Wilson, president of
national television at Rentrak commented; "Rentrak is excited to
evolve the use of this integration as it will help move the
marketplace to targeting with consumer data that can be used to
measure the results of an advertisers media buy."
Rentrak's television ratings service is the only
fully-integrated system of detailed satellite, telco and nationwide
cable TV viewing information from more than 31 million TVs, and
Video on Demand from more than 117 million TVs in the U.S. and
Canada, including granular
information for TV stations in all 210 local markets projected to
the U.S. population.
About Kantar Shopcom.
Kantar Shopcom, a Kantar Retail Company, is a data integration,
analytics and insights firm connecting what consumers see, feel and
do to help retailers and marketers grow their brands through more
impactful media investment and execution. Kantar Shopcom leverages
purchase behavior data for 300 million U.S. consumers to create
syndicated and custom audiences for targeted advertising, to enable
development of more effective communications plans and to directly
measure the impact on purchase behavior of brand communication,
media and advertising investment across all media platforms. Our
proprietary single-source network enables Kantar Shopcom to help
activate more connected, more effective and more profitable brand
advertising, media and communications. For more information on
Kantar Shopcom, please visit www.kantarshopcom.com.
Kantar Shopcom is part of Kantar, the data investment management
arm of WPP and one of the world's largest insight, information and
consultancy groups.
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing
industries' premier provider of worldwide consumer viewership
information, precisely measuring actual viewing behavior of movies
and TV everywhere. Using our proprietary intelligence and
technology, combined with Advanced Demographics, only Rentrak is
the census currency for VOD and movies. Rentrak provides the
stable and robust audience measurement services that movie,
television and advertising professionals across the globe have come
to rely on to better deliver their business goals and more
precisely target advertising across numerous platforms including
box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
Contact for Kantar Shopcom:
Delyth Hughes
Office: +44 (0) 1372 825 300
E-mail: delyth.hughes@kantarretail.com
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SOURCE Rentrak