PORTLAND, Ore., Feb. 6, 2015 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and TV
everywhere, today announced that Horizon Media, the largest and
fastest growing privately-owned media services agency in the world,
will utilize Rentrak's full suite of TV ratings services, including
national, local and On Demand, to further improve television
targeting, planning, and buying.
After piloting Rentrak's multiscreen measurement service,
Horizon Media will incorporate Rentrak's services enterprise-wide
to further give the agency's advertisers a robust view of
programming effectiveness and value.
"We have seen the value in Rentrak's granular and stable
television measurement," said Eric
Blankfein, chief of WHERE at Horizon Media. "We see a unique
opportunity to leverage these data sets within our toolbox and
marketplace approach."
"We are pleased to expand our relationship with Horizon Media,"
said Chris Wilson, president of
national television at Rentrak. "We look forward to serving the
agency as it strives to drive better results for clients."
Rentrak's television ratings service is the only fully
integrated system of detailed satellite, telco and nationwide cable
television viewing information from more than 31 million TVs in the
U.S. and Video on Demand from more than 117 million TVs in the U.S.
and Canada, including granular
information for television stations in all 210 markets projected
across the United States.
About Horizon Media
Horizon Media, Inc. is the largest and fastest growing
privately held media services agency in the world. The company was
founded in 1989, is headquartered in New
York and has offices in Los
Angeles, San Diego, and
Chicago. Horizon Media was chosen as 2011 Independent Media
Agency of the Year by MediaPost, 2010 U.S. Media Agency of the Year
by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one
of the world's ten most innovative marketing and advertising
companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder,
was honored by Advertising Age as Industry Executive of the Year.
Most recently, in 2014, Bill
Koenigsberg was named 4A's Chair of the Board and is the
first person from a media agency to hold this prestigious position
in the 100-year history of the 4As, the marketing industry's
leading trade association.
The company's mission is "To create the most meaningful brand
connections within the lives of people everywhere." By delivering
on this mission through a holistic approach to brand marketing,
Horizon Media has become one of the largest and fastest-growing
media agencies in the industry, with estimated billings of over
$4.7 billion and over 1,000
employees.
The company is also a founding member of Columbus Media
International, a multi-national partnership of independent media
agencies. For more information, please visit horizonmedia.com.
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing
industries' premier provider of worldwide consumer viewership
information, precisely measuring actual viewing behavior of movies
and TV everywhere. Using our proprietary intelligence and
technology, combined with Advanced Demographics, only Rentrak is
the census currency for VOD and movies. Rentrak provides the
stable and robust audience measurement services that movie,
television and advertising professionals across the globe have come
to rely on to better deliver their business goals and more
precisely target advertising across numerous platforms including
box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak