CINCINNATI, March 9, 2015 /PRNewswire/ -- Cincinnati
Financial Corporation (Nasdaq: CINF) announced today that its lead
insurance subsidiary, The Cincinnati Insurance Company, launched
its first-ever national television commercial to support its
property casualty and life insurance operations.
Airing on cable networks like Fox News, Fox Business, CNN and
HLN, the commercial introduces consumers within and beyond the
company's 39-state operating territory to one of the most trusted
financial brands in the insurance industry. By raising its public
profile, the company supports the efforts of independent agents who
represent it to convey the value created by the partnership between
Cincinnati and their agency to
clients and prospective clients. The national television presence
is complemented by targeted digital advertising and a strong social
media presence focused on providing content that independent agents
can share on their own sites.
The 30-second television commercial features a trusting
partnership between a business owner and his insurance agent,
illustrating Cincinnati's belief
that Actions Speak Louder in Person™. Since 1950, Cincinnati
Insurance has conducted business person to person, placing field
representatives in local communities to serve agents and their
clients.
J.F. Scherer, executive vice
president and chief insurance officer, commented, "The new
advertising campaign shares with consumers what we've believed to
be true for 65 years. They benefit from building a relationship
with a local insurance agent who understands their specific needs.
We've carefully selected the best independent agents and partnered
with them to deliver Everything Insurance Should
Be® to the people and businesses in their
communities.
"Taking our advertising to a national level this year lets us
contribute to the success of our independent agency partners across
the country. We'll reach millions of prospective clients, asking
them to 'Find an Agency' on cinfin.com."
About Cincinnati Financial
Cincinnati Financial
Corporation offers business, home and auto insurance, our main
business, through The Cincinnati Insurance Company and its two
standard market property casualty companies. The same local
independent insurance agencies that market those policies may offer
products of our other subsidiaries, including life and disability
income insurance, fixed annuities and surplus lines property and
casualty insurance. For additional information about the company,
please visit cinfin.com.
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SOURCE Cincinnati Financial Corporation