BOGOTA, Colombia, March 13, 2015 /PRNewswire/ -- For a global
cosmetics company focused on enriching women's lives, there may be
no greater indicator of future success than opening its newest
market in the home of Miss Universe. On the heels of Miss Colombia
winning one of the most coveted international beauty titles, the
iconic beauty brand announces its arrival in Colombia on March
13 with the opening of Mary Kay Colombia.
The globally recognized beauty company was founded by Mary Kay
Ash in 1963. After retirement, Ash sat at her kitchen table and
wrote a list of the positive and negative things seen in her direct
selling career and realized she had inadvertently created a
marketing plan for a dream company – one which would provide women
with unlimited potential to achieve personal and financial success.
Today, Mary Kay is a $4 billion company with more than 200 skincare,
fragrance and color cosmetics products sold by 3.5 million
Independent Beauty Consultants in more than 35 countries.
"We are proud to expand our operations in Latin America with the opening of Mary Kay
Colombia," says David Holl,
President and Chief Executive Officer for Mary Kay Inc. "Since Mary
Kay opened in Brazil in 1998 we
have seen extraordinary growth and we anticipate a successful
launch in Colombia as its economy
continues to thrive, the demand for high quality products increases
and entrepreneurship strengthens."
Mary Kay made an initial
investment of $8 million to start its
operations in Colombia.
Mary Kay executives from the U.S.,
Mexico, Brazil and Argentina worked in partnership with Mary Kay
Colombia executives in all aspects of the expansion, from market
research to tailoring the Mary Kay opportunity to the
Colombian market. Mary Kay enters
the market with 150 select beauty products in the color cosmetics,
skin care, fragrance and body care categories.
As Colombian women discover what they love about Mary Kay, members of Mary Kay's independent sales force from the U.S.
and Mexico will mentor leaders in
the new Colombian independent sales force and help enrich the lives
of women across the country.
Celebrating more than 50 years in business, Mary Kay was named the top 10 best-selling skin
care brand and the top 15 color makeup brand globally by
Euromonitor International.
About Mary Kay
Irresistible products. Positive community impact. Rewarding
opportunity. For more than 50 years, Mary
Kay has offered it all. With 3.5 million Mary Kay
Independent Beauty Consultants and $4
billion in global annual sales, Mary
Kay is a top beauty brand and direct seller in more than 35
markets around the world. Discover what there is to love about
Mary Kay by connecting with a Mary
Kay Independent Beauty Consultant at marykay.com.
Mary Kay Inc. Corporate Communications
marykay.com/newsroom
972.687.5332 or corpcom@mkcorp.com
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SOURCE Mary Kay Inc.