DOVER, N.J., March 20, 2015 /PRNewswire/ -- Casio
G-Shock partners with renowned photographer, filmmaker and
creative director, Klaus Thymann to test the time zone and
extreme environmental capabilities of the GPW1000 – the
World's First GPS Atomic Solar Hybrid watch.
The project, titled Timezone, tested the meticulous
technological standards and unwavering durability of the GPW1000
watch. The 24-day Expedition led Klaus Thymann and his team
through three pristine and largely uninhabited locations to capture
breath-taking video and still-life imagery - Mexico, New
Zealand and the Congo.
- Cenote Agelita, Mexico
– Captured precisely timed dives into underwater caves
(Jan 14 – 18)
- Fox Glacier, New
Zealand – Captured glacial retreat over time
(Jan 21 – 27)
- Mount Nyiragongo, The Congo – Captured nature in a remote part
of the world (Jan 30 – Feb 6)
Coupling adventure with toughness and technology, the expedition
demonstrated the GPW1000 timepiece's strength and universal
accuracy regardless of the wearer's position on the world map.
"I am very happy to have partnered with G-Shock on this
project and I am proud of the result. I hope images of extreme
environments can inspire people to care a little more about our
planet." – Klaus Thymann
At the core of the watch, the GPW1000 uses a hybrid timekeeping
system of Multi-Band 6 technology (allowing users to receive Radio
Wave signals transmitted from six stations around the world) and
GPS satellite radio wave technology to give wearers automatic,
accurate time keeping with a range of operation that covers the
entire globe,
Advancements in technology and design included in the GPW1000
create a high-performance, multi-function analog watch, while
maintaining outstanding reliability and ease of use. Inclusive
functionality and appearance includes a new "shadow dispersing"
solar cell and motors which are 26 percent smaller than those used
within other Casio G-Shock analog timepieces. The watches
unique design includes a fine resin frame, forged metal bezel with
DLC (Diamond-like Carbon) coating, a non-reflective sapphire
crystal, forged metal buttons and a carbon fiber insert band.
All of this results in exceptional durability and a high-quality
look & feel.
The GPW1000 timepiece retails for $950.00
USD and available through Tourneau, select jewelers and
department stores, as well as the G-Shock NYC Soho Store and www.gshock.com.
The Expedition will culminate in a month-long photographic
exhibition - Timezone (March
26, 2015 – April 9 2015) at The
Supermarket located at 393 Broadway, NY, NY. The exhibit showcases
photography and film documenting extreme environments across the
world's time zones. Select photography will be available for
purchase and proceeds will be donated to charity, Project Pressure:
http://www.project-pressure.org/.
www.gshock.com/timezone
@gshock_US #TIMEZONE
About Klaus Thymann
Danish born Klaus Thymann is
the founder of Project Pressure and also a multi award winning
photographer, filmmaker and creative director. He has developed an
original viewpoint having worked across a wide range of subjects
and media. He utilises a cross-disciplinary skillset combining
in-depth digital knowledge, image making, mapping, documentary and
exploration. He has been featured by BBC, CNN, NPR, Wired, The
Guardian, National Geographic, AnOther Magazine, Vice, Creative
Review and more, has created global work for brands like Nike,
Sony, Levi's and Nokia. He regularly contributes to i-D Magazine,
The Guardian, New York Times, Wired and
others. Thymann has guest lectured at Oxford
University, The Photographers' Gallery and Central St.
Martins College of Art and Design. In 2008 he founded Project
Pressure, a crowdsourced glacier archive. In a very short time,
Project Pressure has achieved an incredible amount. It has
pioneered innovative new technological developments and forged
partnerships with prestigious scientific bodies including World
Glacier Monitoring Service, NASA. In 2011 Project Pressure was
recognized as an official contributor to GTN-G (Global Terrestrial
Network for Glaciers). Throughout his career Thymann has directed
films and undertaken pro bono assignments for charities and NGOs
such as The World Health Organization, UNICEF, Red Cross, London
Cycling Campaign, The Homeless World Cup, Teenage Cancer Trust and
more.
About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with
toughness, born from the developer Mr. Ibe's dream of 'creating a
watch that never breaks'. Over 200 handmade samples were created
and tested to destruction until finally in 1983 the first, now
iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the
toughest watch of all time'. Each watch encompasses the 7 elements;
electric shock resistance, gravity resistance, low temperature
resistance, vibration resistance, water resistance, shock
resistance and toughness. The watch is packed with Casio
innovations and technologies to prevent it from suffering direct
shock; this includes internal components protected with urethane
and suspended timekeeping modules inside the watch structure. Since
its launch, G-SHOCK has continued to evolve, continuing to support
on Mr. Ibe's mantra "never, never give up".
About Casio America,
Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio
Computer Co., Ltd., Tokyo, Japan,
one of the world's leading manufacturers of consumer electronics
and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators,
keyboards, mobile presentation devices, disc title and label
printers, watches, cash registers and other consumer electronic
products. Casio has strived to realize its corporate creed of
"creativity and contribution" through the introduction of
innovative and imaginative products. For more information,
visit www.casiousa.com.
MEDIA INQUIRIES ONLY CONTACT:
Leslie Bishop/Sandrine Charles
Communications LLC
(212) 226-2530
Leslie.Bishop@exposure.net
Sandrine.charles@exposure.net
Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
svanderschans@casio.com
Photo - http://photos.prnewswire.com/prnh/20150320/183462
Logo - http://photos.prnewswire.com/prnh/20140728/130616
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SOURCE Casio America, Inc.