PORTLAND, Ore., April 2, 2015 /PRNewswire/ -- Rentrak
(NASDAQ: RENT), the leader in precisely measuring movies and TV
everywhere, today announced a TV ratings and automotive
segmentation agreement with Discovery Communications.
Discovery will adopt Rentrak's TV ratings and IHS Polk
Automotive data, providing more comprehensive measurement of
advertising campaigns running on Discovery's portfolio of
networks.
"Rentrak's automotive data will increase our ability to
deliver custom insights, targeting, and accountability
measures to our clients," said Beth
Rockwood, Senior Vice President, Market Research, Ad Sales,
Discovery Communications.
"Rentrak is pleased that Discovery Communications is joining the
growing list of network groups subscribing to our TV services,"
said Rentrak Chief Executive Officer and Vice Chairman Bill Livek. "We look forward to being a strong
partner for their networks."
Rentrak's television ratings service is the only
fully-integrated system of detailed nationwide satellite, telco and
cable TV viewing information from more than 30 million TVs, and
Video on Demand viewing from more than 117 million TVs in the U.S.
and Canada, including granular
information for TV stations in all 210 local markets projected to
the U.S. population.
About Discovery Communications
Discovery
Communications is the world's #1 pay-TV programmer reaching nearly
3 billion cumulative subscribers in more than 220 countries and
territories. For 30 years Discovery has been dedicated to
satisfying curiosity and entertaining viewers with high-quality
content through its global television brands, led by Discovery
Channel, TLC, Animal Planet, Investigation Discovery and Science,
as well as U.S. joint venture network OWN: Oprah Winfrey Network.
Discovery controls Eurosport, the leading pan-regional sports
entertainment destination across Europe, Asia
Pacific, the Middle East
and Africa. Discovery also is a leading provider of
educational products and services to schools, including an
award-winning series of K-12 digital textbooks, through Discovery
Education, and a digital leader with a diversified online
portfolio, including Discovery Digital Networks. For more
information, please visit www.discoverycommunications.com.
About Rentrak
Rentrak (NASDAQ: RENT) is the
entertainment and marketing industries' premier provider of
worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our
proprietary intelligence and technology, combined with Advanced
Demographics, only Rentrak is the census currency for VOD and
movies. Rentrak provides the stable and robust audience
measurement services that movie, television and advertising
professionals across the globe have come to rely on to better
deliver their business goals and more precisely target advertising
across numerous platforms including box office, multiscreen
television and home video. For more information on Rentrak, please
visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: aibrahim@rentrak.com
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SOURCE Rentrak