DOHA, Qatar, April 14, 2015 /PRNewswire/ -- Ooredoo today
announced that it will launch a new global communication campaign
with Paris Saint-Germain, as the company looks to deploy the power
of football to inspire the next generation. The campaign will be
the largest international media campaign a Paris Saint-Germain
partner has ever executed, and will generate global recognition for
both brands.
In the innovative campaign, called "Fans Do Wonders," five of
Paris Saint-Germain's most recognisable players – forward
Zlatan Ibrahimovic, defenders
Thiago Silva and David Luiz, and midfielders Blaise Matuidi and
Lucas Moura – will connect with
young fans around the world from the team's Parc des Princes
stadium, using Ooredoo's faster networks and the power of the
Internet.
Young people can take part in the interactive campaign and see
the advert by visiting the dedicated microsite,
www.fansdowonders.com, where they can send messages directly to the
players via the site, or via Twitter, with the hashtag
#fansdowonders. Fans can also see the advert on YouTube
(https://www.youtube.com/watch?v=mG4Kv_d0gb0).
The people who send the best messages will win a trip to
Paris to watch a Paris
Saint-Germain match and attend a training session. As a bonus, top
messages will also be displayed on the stadium's boards during
several games. A full 360-degree campaign with a strong social
media presence will be deployed to bring "Fans Do Wonders" to a
global audience.
Dr. Nasser Marafih, Group CEO, Ooredoo, said: "This campaign
will be one of our most significant global initiatives to date, as
we reach out to young fans around the world. Paris Saint-Germain
are one of the top teams of the moment, and working with them gives
Ooredoo the chance to share our message of enriching people's lives
through technology. We are working to support our customers'
digital lifestyles across our footprint, and this campaign is an
excellent platform to showcase our bigger, faster networks."
Nasser Al-Khelaifi, President of Paris Saint-Germain said: "The
ambition and quality of this campaign perfectly illustrate the
goals shared by Paris Saint-Germain and Ooredoo, and we expect it
will be very well received by our fans and Ooredoo's customers
around the world. On the eve of another very important game for us,
this campaign expresses the talent of our players and the
enthusiasm of our fans; and the alignment between these two is
something which we are very proud of. This campaign is proof of the
strong commitment of our partnership with Ooredoo for nearly the
past two years."
Throughout the campaign, Ooredoo will emphasise its data
leadership, and the power of its bigger, faster networks around the
world. The company has 4G deployed across five out of its nine key
markets, and is the market leader in data customer share in
Algeria, Iraq, Qatar,
Tunisia and the Maldives.
Ooredoo is looking to reach out to football fans across its
markets in the MENA region and Southeast
Asia, and special local editions of the campaign will
feature people of the different countries within its footprint.
"Fans Do Wonders" has been designed to build upon the
unprecedented success of Ooredoo's "Simply Do Wonders" campaign,
which featured the most-watched online branded video from the
Middle East and North Africa region in 2014 with more than 11
million views online.
Ooredoo began its partnership with Paris Saint-Germain in
September 2013, working together to
develop youth and community support across Ooredoo's footprint in
the Middle East, North Africa, and Southeast Asia. The two organisations have
collaborated on "Paris Saint-Germain Academy brought to you by
Ooredoo," which has organised football camps for young people in
Qatar, Tunisia, Oman, Kuwait
and will be coming soon to Algeria
and other markets across the Ooredoo footprint.
About Ooredoo
Ooredoo is a leading international communications company
delivering mobile, fixed, broadband internet and corporate managed
services tailored to the needs of consumers and businesses across
markets in the Middle East,
North Africa and Southeast Asia. As a community-focused
company, Ooredoo is guided by its vision of enriching people's
lives and its belief that it can stimulate human growth by
leveraging communications to help people achieve their full
potential. Ooredoo has a presence in markets such as Qatar, Kuwait, Oman,
Algeria, Tunisia, Iraq, Palestine, the Maldives, Myanmar and Indonesia. The company was named "Best Mobile
Operator of the Year" at the World Communication Awards 2013.
The company reported revenues of US$ 9.1
billion in 2014 and had a consolidated global customer base
of more than 107 million people as of 31
December 2014. Ooredoo's shares are listed on the Qatar
Exchange and the Abu Dhabi Securities Exchange.
Twitter: @Ooredoo
Facebook: facebook.com/ooredoogroup
LinkedIn: http://www.linkedin.com/company/ooredoo
YouTube: www.youtube.com/ooredoogroup
About Paris Saint-Germain
Over the last three years, Paris Saint-Germain has developed an
ambitious project to create a global sporting brand that incarnates
the virtues of elegance, excellence and respect, associated with
the city of Paris, proudly carried
in the name of the brand. French Ligue 1 champions and UEFA
Champions League quarter-finalists in 2014, for the second year in
a row, the club's ambition is to see the club climb to the summit
of the European game. Paris Saint-Germain is very active in the
media, especially with PSG TV, available on the internet in three
languages (French, English and Spanish), and PSG.fr, available in
eight language versions, counting more than 15 million page views
and 1.5 million unique visitors per month (including more than 30%
from outside France). Paris
Saint-Germain is the most popular French sporting entity on the
social media networks, with more than 110 million fans and
followers (club, teams and players combined).
http://www.psg.fr
Twitter: @PSG_inside
Facebook: facebook.com/PSG
Photo - http://photos.prnewswire.com/prnh/20150414/198505
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/ooredoo-launches-fans-do-wonders-global-campaign-with-paris-saint-germain-300065591.html
SOURCE Ooredoo